Google is continuously trying to improve their search results. They use countless ranking factors to judge websites to decide who should rank for each keyword.
(Here is a blog we did about onpage Optimisation that contributes to Google’s ranking factors too.)
The most recent change in relation to SEO is Google’s decision to count HTTPS as a ranking factor.
They have said they will give a small ranking boost to any website that has a SSL 2048-bit key certificate.
How this change will impact you
Google is recommending that it is better to change from HTTP to HTTPS because it offers better security for people searching and buying online. Websites are more secured and it provides a safer online experience.
Having a website with HTTPS isn’t a huge ranking factor. Google still claims having high quality, original and relevant content is one of the biggest ranking factors but it’s possible in the future Google could hugely prioritise websites that have HTTPS over HTTP. Just think back a few years ago when Google recommended you should make your website mobile-friendly and then it became a major ranking factor.
To stay ahead of your competitors, it’s important to keep an eye on Google’s latest updates and make the necessary changes so your keyword rankings don’t suffer the consequences.