Google Announces New Mobile Friendly Update: How It Will Impact You

Google is planning a new mobile friendly update that will impact website rankings. Here is what you need to know.

Written by Stephanie Barnes
SEO |   1 minute read

Google has announced they will be releasing a new mobile friendly update this year which will make an impact on rankings. 

mobile phone

Last week, Google released a news post announcing their continuing ambition to make the web more mobile friendly. 

Google referred to the big mobile friendly update they made last April. For many SEOs worldwide, it was known as 'mobilegeddon.' It sounds extreme but as we weren't entirely sure what would happen after the update, it's not surprising many SEOs and marketers were feeling uneasy.

Mobile friendly update in May

Google is planning to roll out a new update at the beginning of May that will affect mobile friendly website.

They said: 

"Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly."

If your website is already mobile friendly, you have no need to worry. In fact, you may even see an increase in your page rankings. 

However, if you still haven't made your site mobile friendly, it's important you do so ASAP. 

Last year, Google gave plenty of time for website owners to adapt to their mobile update on April 21st. 

Make your site mobile friendly

Use Google's mobile-friendly test.This tool will analyse your site and let you know if your site is mobile friendly. 

If your site still needs updating, it's recommended you make it friendly for mobile devices soon. As usual, Google has not detailed the impact their new update will cause in May. But you can't risk losing your current ranking positions.  

Mobile friendly is the future

Google wants to make it easy for web users to access the internet. In the future, it's likely there will be more updates that benefit mobile friendly sites. 

Latest Google news

'Mobile friendly' is just one ranking factor of 22

We've created a cheat sheet that details all 22 ranking factors you need for your website to get search results on page 1. Get ahead of your competitors and stay on the good side of Google with out FREE cheat sheet. 

Ranking Factors Cheatsheet