Facebook Live Now Has Ads & Instagram Launches Own Snapchat Stories
Written by Paul Mortimer
3 | 08 | 16
At least in test form, for the time being, Facebook Live now allows the inclusion of ads after 5 minutes of live broadcasting. Meanwhile, Instagram has announced a familiar looking feature.
Facebook Live Now Features Video Ad Breaks
Facebook have been quoted in numerous places as saying, "We're running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos."
The ads will come from already running Facebook campaigns and the brands being advertised can be vetted by the Live video hosts. The hosts will also be able to disable ads from their live streams altogether.
What is unknown, at this stage, is whether all viewers will see ads simultaneously or they will be user tailored.
But the potential monetary value must hold too much sway when you have shareholders to please.
Snapchat-like Update To Instagram
In other Zuckerberg/Facebook related news, Instagram (now developed by Facebook) has launched a new feature which looks suspiciously familiar to Snapchat.
Given that Snapchat's video views have doubled to 10Bn (yes, BILLION) views per day, worldwide, in just one calendar year, it was clear Instagram needed to do something new. That is besides becoming a haven for product giveaways and upset longstanding users with a new timeline algorithm.
So Instagram have included their own Stories feature in a bid to stimulate usage. Don't they look similar to Snapchat?
Anyway you can see a video of the new update on their blog post, here.
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