We don’t know if you noticed but HubSpot now integrates with Shopify. No biggie. If you’ve been outsourcing for fiddly APIs to link the two, this is great news for you. The integration is designed to bridge the gap between your marketing efforts and ecommerce activities, which will make your job a load easier and your business (hopefully) a load more profitable. Here’s how the two coming together will benefit your company.
Centralised Tools and Reports
After you’ve activated the integration, all customer order data will seamlessly be synced with HubSpot’s smart lists and reporting tools. This gives you invaluable insight into which customers, channels and content are performing the best.
It will also provide you with information on how your site is best being found by customers, which of your marketing efforts have been successful, which products are selling the most and what type of persona they’re selling to.
So how will this help? When all your tools and dashboards are located in the same place, you can see which of your tactics are working and which aren’t. This paves the way for smarter marketing decisions to be made in the future in order to drive revenue.
Help to Build Loyalty and Repeat Purchases
The integration between HubSpot and Shopify is great for bolstering your customer loyalty and turning one-off buyers into loyal brand advocates.
Automatic and personalised communications can be sent out to your synced contact book to inspire future purchases for your customers. This tool can also be used for welcome emails, follow up emails after purchases, requesting product reviews and will send relevant products to customers depending on what they’ve previously bought.
It will also lessen the impact of abandoned shopping carts. Whether your customers have left your site without making a purchase because they’ve changed their mind or have simply forgotten, HubSpot allows you to smoothly recover abandoned carts through workflow emails that are sent to customers who can then complete their purchase with a single click.
This technique is proven to drive revenue and increase the value of your average customer.
No More Confusing APIs
Let’s face it, APIs can be confusing and outsourcing them can be a chore. What if we were to tell you that the integration removes the need to outsource your APIs and everything is run through the two apps? Wouldn’t that be great? Well, it does. It cuts out the middleman and now the two have combined, it means they can interact with one another without the use of APIs.
This revelation also rules out the time that your site could potentially be down when the API was down or broken.
Maximising Your Efforts by Using the Right Marketing Automation Platform
Your ecommerce and marketing decisions should work in tandem with each other which is one reason why this integration is so brilliant. HubSpot is an all-in-one marketing platform which, until now, had lacked the integrated ecommerce factor. Now, HubSpot users can finally seamlessly access the world of ecommerce without having to open multiple pages and browsers as the integration is a part of the platform.
But HubSpot’s not the only marketing automation platform out there. How does it compare to other platforms, especially ones that were designed for ecommerce - such as InfusionSoft?
To help make your life easier, we’ve compared four of the biggest marketing automation platforms for you. Download our free guide below and find out whether you should choose HubSpot, Pardot, Marketo or InfusionSoft.