HubSpot has found that 52% of users consume video content thoroughly as opposed to skimming, which is almost twice as many as when reading blogs. As YouTube is now the second most used search engine, it proves people are using videos to learn and be entertained.
For growing businesses, video marketing is a beneficial means of interacting with your target market and growing your brand. Here are more benefits of video marketing and reasons why you should use it now.
1. More customers are watching video
As already mentioned, YouTube is the second biggest search engine and the number of people watching via YouTube is growing. So far, YouTube has over a billion users and a third of these are watching videos daily.
You have the opportunity to tap into a large market of potential customers by adopting video marketing into your strategy.
64% of teens are watching less TV and making more time for YouTube. To get the best out of video marketing, you need to determine whether your target market watches videos.
2. Use alongside current content strategy
What's great about video marketing is it can perfectly complement your current marketing strategy.
If you're currently doing weekly blogs, you can convert your blogs into a video format. Helpful how-to blogs can be made into how-to videos. This offers your audience another way of engaging with you and it translates your content into another popular format.
3. Videos can be found easily via Google
If you take the time to optimise your videos for search engines, you can bring organic traffic to them.
More videos are appearing in Google Search results
Having links in your videos and description is a beneficial way of bringing people to your website after they've finished watching.
Don't put too many links or ads into your videos. If the viewer feels like they're being hassled with ads they will be more resistant to your marketing attempts and see you more as a nuisance. And that's not the inbound way!
4. Share an inside view into your business
Especially when you're a new business, there's a lot of competition out there and it can be difficult to get yourself heard. One of the benefits of video marketing is you have lots of options to play with.
You can interview employees and show behind-the-scenes footage. These videos can build engagement and a relationship between your business and potential customers.
5. Shows your business is modern
Inbound video marketing is a modern means of promoting your business. Customers appreciate businesses who are up-to-date because it means they're still relevant.
Using social media and creating videos are current marketing tactics for businesses (even though the majority of companies aren't actually using them yet).
Sharing videos on social media gets you connected with your potential audience and shows you're a company who is up-to-date with the latest trends and technology.
6. Videos can persuade people to buy
More and more people are going to YouTube to be entertained and to learn. Some people go to YouTube before making a buying decision. Video product reviews are popular because they give an insight into the product and are usually honest, compared to an advert.
Videos of your products and services are beneficial. You can also ask vloggers (video bloggers) to review your products - it's important you only contact reviewers who are relevant to your business.
7. Engaging via live videos
Live steaming via Periscope and Facebook Live has been used by businesses and celebrities alike. It means exactly as what says on the tin: videos that are filmed live. But this means there can be no outtakes. For businesses it can feel like you're walking on a tightrope. However, if you can do live filming well, there are heaps of rewards.
One of the major benefits of live video marketing is it encourages people to engage and post comments. This engagement gets people involved. On Facebook Live, the person(s) being recorded can see the comments and respond.
This gives you the chance to immediately answer any questions your target market has about your business.
To do this well, it's important to have a strong following on social media so people will engage with you when you're doing a live video.
8. Not many businesses use video - you have the advantage
Perhaps one of the biggest benefits currently about video marketing is that not many businesses are actually using it.
In the latest State of Inbound Report (get the free report here), it revealed creating how-to and product videos is the second lowest priority for businesses, currently.
Another important takeaway from the report is that in the future, more businesses are planning to integrate video marketing into their strategies, in the future. This is your opportunity to get ahead and use video now - before your competitors do.
Want to read some insider marketing tips from our team?
A while ago, our team at Digital 22 sat down together and created a list of insider tips we wanted to share with companies to benefit their marketing. You can overtake your competitors, improve engagement with your audience and increase results.