Rikki Lear

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6 Sources To Stay Ahead Of The Digital Marketing Curve

Posted by Rikki Lear on 20-Feb-2017 07:05:00

To help you stay ahead of the digital marketing curve, we've collated a list of 6 places you should regularly check to make sure you're straight onto the latest developments, releases and trends in digital and inbound marketing.

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Topics: SEO, PPC, Digital Marketing, Inbound Marketing

Want to work for Digital 22? We are hiring for 3 roles!

Posted by Rikki Lear on 08-Feb-2017 14:35:33

Due to the continuing expansion of Digital 22 we currently have 3 new roles available. If you want to join a fast growing agency in an exciting industry and be part of a company that value honesty, positivity, learning, hard work and having fun then now's your chance!

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Topics: Company News

Merry Christmas From Everyone At Digital 22!

Posted by Rikki Lear on 23-Dec-2016 13:49:33

Everybody here at Digital 22 would like to wish you all a very Merry Christmas and very Happy New Year for 2017!

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Topics: Company News

Digital 22 Has Acquired The New Media Company

Posted by Rikki Lear on 29-Nov-2016 09:37:02

We have some HUGE news. Perhaps the biggest news since we launched 5 years ago… We have acquired the amazingly talented design and development agency, The New Media CompanyThe creative team there has joined forces with our team of inbound marketers, as of today.

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Topics: Company News

My Thoughts On 5 Years of Digital 22

Posted by Rikki Lear on 02-Nov-2016 14:55:17

If you are a regular reader of our blog you will know we don't write about ourselves very often, our blog is 100% focused on providing helpful content to our readers.

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Topics: Company News

5 Books Every Tech Marketer Should Read

Posted by Rikki Lear on 03-Mar-2016 15:18:02

It's World Book Day so I wanted to share 5 books I think are must-reads for any marketing professional in the tech industry. Whether you are in B2B, consumer tech or SAAS, these books will improve your marketing skills...

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Topics: Digital Marketing, Inbound Marketing

4 uncomplicated ways to track your PPC Advert Performance

Posted by Rikki Lear on 26-Jan-2016 11:01:26

There's no denying that PPC works. We use it to drive consistent, qualified traffic to client sites and continually provide an impressive ROI. But getting to this stage isn't as simple as setting up an ad and hoping it makes an impact. You must measure performance effectively to get the most out of your ad. Here's how to track your PPC advert performance and make the most of your time in AdWords.

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Topics: PPC

PPC Advice for Small Businesses: Why you should remove Pricey Keywords

Posted by Rikki Lear on 06-Jan-2016 09:53:47

PPC is an important advertising tool for businesses and it can be very profitable (if you use it correctly). Keywords with higher cost per conversion can be sapping your funds dry. If you're in the process of building your business, it's important to manage your PPC campaigns carefully. Here's some PPC advice for small businesses on how to approach keywords with higher cost conversions: 

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Topics: PPC

6 inbound marketing predictions for 2016 [A Google Trends Analysis]

Posted by Rikki Lear on 11-Dec-2015 15:03:10

Listening to what experts predict is a great way to get a feeling for the changes happening in the industry but the problem with most prediction posts is that they are limited to the writers opinion.

In this post I will predict the key inbound changes for 2016, not by offering my opinion, but by using Google Trend data.

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Topics: Inbound Marketing

Want to grow your business in 2016? You'd better start now!

Posted by Rikki Lear on 08-Dec-2015 10:26:05

I see many companies sit down in January and plan their marketing for the year. This might sound like a good idea but in reality most of these businesses end up losing the first quarter to planning and setup. That's why, with only one month left of 2015, I say if you want to 'hit the ground running' in 2016 you have got to start now!

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Topics: Inbound Marketing