Paul Mortimer

Recent Posts

Google Mobile First Search Index Launch & Other Google News

Posted by Paul Mortimer on 17-Feb-2017 12:24:55

We are close to the full launch of the Google mobile first search index, which was announced last year. And there's been some other news recently, in relation to Google ranking factors, which we've rounded up here.

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Topics: SEO, Tech News

A Peek Inside Our New Office

Posted by Paul Mortimer on 15-Feb-2017 09:05:54

As part of continued growth, we'll be moving offices in Spring 2017. Here's some progress shots to give you a look inside Digital 22's new office and a bit more info about what this means for the business.

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Topics: Insider, Company News

The Brilliant New HubSpot Social Media Tools You'll Love

Posted by Paul Mortimer on 18-Jan-2017 06:31:00

HubSpot didn't become the leading inbound marketing CRM without constantly working to improve their software. And now the social media management feature - already one of the key weapons in the HubSpot CRM arsenal - has received some brilliant new updates.

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Topics: Social Media, HubSpot

Mobile Pop-Up & Interstitial Penalty On Google Is Here; AND IT'S LIVE!

Posted by Paul Mortimer on 12-Jan-2017 09:08:01

If you use pop-ups and interstitial pages on your mobile sites, your SERP ranking will take a hit from Google. The change has gone live this week and site owners need to check they are compliant with the rule change.

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Topics: SEO

How To Make A Blog Go Viral: What We Did & Why It Worked

Posted by Paul Mortimer on 27-Dec-2016 07:30:00

Whilst pinning all of your marketing hopes on it might be as sensible a plan as "winning the lottery" is a career move (something an ex-student once told me in all sincerity), at least wondering how to make a blog go viral is a decent move. A Digital 22 director, Rikki, had some success recently and here's our findings.

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Topics: Inbound Marketing

How Important Is Social Media Content To Inbound Marketing?

Posted by Paul Mortimer on 19-Dec-2016 08:00:00

As part of our run of posts focusing on the important role social media plays within inbound marketing, we dive in and discuss how important social media content is in relation to your wider inbound campaign. This is why it's one of the key inbound marketing resources.

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Topics: Social Media, Inbound Marketing

Inbound Marketing Social Media Planning

Posted by Paul Mortimer on 12-Dec-2016 07:30:00

We ran our own social experiments in Q3 2016 and thought we would share some of our findings and advice on inbound marketing social media planning to make sure your campaigns are a success. If you are starting your own inbound marketing campaign in the near future, read this blog post to get your social plan in order and then download our inbound starter pack.

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Topics: Social Media, Inbound Marketing

How To Create An Inbound Marketing Strategy - Inbound Answered #1 [Video]

Posted by Paul Mortimer on 06-Dec-2016 06:08:00

At the recent inaugural UK HubSpot User Group event in Oxford, Rikki, our director, opened up the event, speaking about how to craft an inbound marketing strategy. From start to finish, with all the theory and all the advice he gave the delegates, here's what he covered. After the video is an explanatory blog post and transcript of Rikki's presentation.

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Topics: Inbound Marketing, Video

The Manchester HUG November 2016 Recap

Posted by Paul Mortimer on 28-Nov-2016 10:32:35

Last week, we hosted the final Manchester HubSpot User Group event, also known as the Manchester HUG, of 2016. We've enjoyed hosting, meeting and hearing from many of the HubSpot users in our area and it was great to see another group in attendance. Here's a review of what was covered in the presentations and discussion.

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Topics: Inbound Marketing

It's Time To Start Planning Inbound For Your 2017 Marketing Strategy

Posted by Paul Mortimer on 24-Nov-2016 09:42:56

Don't leave it any longer, now is the time to start planning an inbound marketing strategy to make sure you get ahead of the competition in 2017.

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Topics: Inbound Marketing