Some marketers have been using video content for years, whilst others haven’t even considered it. At one of our Manchester HUG events our very own Mark Byrne covered all the aspects of using video on your website.
Like Brian Halligan told us, use video wherever you can. Doing a video is simple, you could even film it on your phone.
Watch The Video
Why Inbound Video?
If you’re anything like me you’re a visual learner which means that you find it easier to learn through watching videos over reading text. We’re not alone as 65% of people are visual learners too.
Not only are the majority of us visual learners, but everyone’s brain processes visual information 60,000 times faster than text.So, why aren’t we already doing inbound video?
Brian Halligan, who was voted #9 highest rated CEO of 2017, sat down with both Mark and Rikki and,
Mark gave some great tips, which included:
- Figure out how to use video over text.
- Get into social. People live inside Instagram, younger people live inside Snapchat and everyone lives inside Facebook, all of these platforms are video platforms.
We are all engrossed in social media and watch video after video, so why would we not grasp this with both hands and start creating videos? 33% of inbound marketers listed visual content creation as their top priority for 2018.
5 Ways We Use Video To Gain Trust and Credibility
Video has been used for a long time, from doing a timelapse of the office to our weekly podcasts, this is how we use video to gain the trust of potential customers and get our name out there.
1. Video Blogs / Video Podcasts
Members of our team come together on a weekly basis to chat about various topics. This is a very simple way that prospects get to know who we are, which is a lot more valuable than seeing a picture and a bio.
We noticed the more we did our podcasts the more people they were reaching, which led to having guests on the show. Guests are a great way to reach a new following because you not only show your viewers that you are a credible source and people want to be featured on your videos, but you also reach your guest's audience too, which could potentially lead to new prospects.
Videos that include yourself generate trust. Prospects can see who you are, your mannerisms, your personality, they get to know who you are as a person which is better than any bio on an about us page.
2. Q&A’s / Interviews
Similar to what is mentioned above, but Q&A’s and interviews are a great way to reach the interviewee’s following. The bigger the guest the bigger the following.
Doing a Q&A delivers great content for your viewers, new insights and gets your name out there. Guest Q&A’s or interviews shows your prospects that these people are happy to work alongside you and your company and are happy to be recognised in a video with yourselves. It’s a great way to show that you are a trusted and well established business.
3. Client Testimonials
Testimonials are necessary and can be done through video or text. They give your prospects a look into how you work, how you deal with customers or clients, what they like about you and much more.
Having a video testimonial makes what your clients say much more real and believable. You can put these videos across your website, starting at your home page, sales pages, or to send across when doing a proposal. These videos are multipurpose and there is no better credibility and trust than having a video of your clients explaining why they love working with you.
4. Explainer Videos
Explainer videos are little gems. An explainer video can be anything you want it to be, it could be a timelapse of how your office works to show your company culture to prospects or just a screen recording with a voice over of how you do a bit of work - whatever you think your audience needs.
5. About Us Videos
Another example of where you can implement video is on the about us page. Usually about us pages have pictures of all your employees and a short bio of what they do within the business. However a video is a lot more personal.
An about us video allows any prospect to get to know you and your team on a more personal level. They can see where you work, what your office looks like, the team as a whole. The video can be done using a smartphone or a hand held camera, it doesn’t have to be filmed on anything expensive.
After watching the video the prospect will feel like they know us a lot better than if they were just reading a bio and looking at a headshot.
How To Get Started
Getting started on inbound video is probably the hardest part. We’ve all heard of the statement “camera shy”, well this is a very real thing and the reason many marketers put-off video all together.
There is a lot of self doubt that surrounds videos, everyone will ask the question about what they look like and sound like on video and will be nervous over their video receiving negative comments. This is a fear that is there but “fear kills growth” according to Gary Vee (one of Mark's business idols).
Here are some tips to help you overcome your fear:
- Prepare but don’t memorise. Nothing worse than a talking robot.
- Keep it simple. When you try to make things complicated it just makes things harder.
- Speak from your heart. Be passionate about what you are talking about. Your viewers can spot a fake a mile away.
- Don’t focus on perfection. There is no such thing as the “perfect” video.
- Keep it short. When you are first starting out don’t try to cram everything into one video.
- Just do it. What’s the worst that can happen? If you don’t like it, edit it out or dump it.
Yes, there are haters out there that may leave the odd negative comment on your video, but at the end of the day that’s one more person that has seen it. If you’re getting feedback you’re doing something right. The tip is to HUG your haters.
Great Looking Video Doesn’t Have To Be Expensive
Your smartphone is ideal to film with. Just make sure you get a good background and use objects such as tripods and you’re up and running.
If you are wanting something better quality, it doesn’t have to break the bank. Purchasing a Cannon HD Legia for £120 is all you need. However we do advise that you prioritise audio. Prospects won’t be interested if your audio is naff.
In order to make your video perfect from start to finish you’ll need to edit it. So, you’re going to need to download editing software.
- iMovie which is free and can be used on Apple Macs.
- Windows Movie Maker which is also free and is available on Mac, Windows and mobile.
- Apple Final Cut Pro which is £299 and is Apple’s upgrade from iMovie for Mac.
- Adobe Premier Pro which is £19.99 per month and can be used on Mac, Windows and mobile.
For audio such as background music we suggest audiojungle.net. It stores thousands of tracks that are royalty free or priced starting from just $1.
Track Video Data With HubSpot
The Wistia and HubSpot integration allows you to track who is watching your videos.
See your data directly in HubSpot through:
- Video heatmaps for each lead.
- Engagement graphs.
- Contact information collected by turnstiles.
- Viewing history.
- Viewing activity used to understand and score leads.
Some Bonus Tips and Tricks
When it comes to filming, editing and sharing your video, using some of these tips and tricks could save you a lot of time and effort.
Firstly, clap your hands at the beginning of every video to mark the start scene. This may sound silly but when it comes to finding your video starting point during the edit, it will show a huge spike on the audio.
Record in landscape mode. All laptop and computer screens are landscape. It just makes sense.
Have at least one fully charged spare battery. This is an obvious one, your camera may run out of battery and having one there on hand, fully charged can save you a lot of faffing.
Invest in a quality microphone. As mentioned above audio is everything and using a good microphone could differentiate between a good and a great video.
Include a CTA to encourage clicks and visits to your site. It’s all well and good getting your name out there via video, but give viewers that bit extra to carry on with their journey.
Take everything you video and turn it into text. Not only can you use the transcript as a blog post, but it’s also great for viewers to find exact quotes from certain points of the video.
Share all your videos. A great piece of advice is to put your video on Wistia first and embed on your site. Anyone who then searches for that content will come to you first instead of YouTube. Upload the video onto YouTube two weeks later.
Use a Content Platform That Helps You Nail Video
Being introduced to the world of inbound video can be daunting but with the help of HubSpot you can track who views your videos, where they are coming from and so much more. There are many other helpful tools in HubSpot from sales to marketing and tracking. If you would like to find out more check out our comparison guide.
We started this journey three months ago.
It's been very, very challenging.
We've made lots of mistakes, so hopefully we can add some value and give you some tips and tricks so you don't do the same as what we did. Hopefully you can move things a little bit quicker. So, let's get started.
Today we'll be discussing why Inbound Video, why it's important, five ways we use video to gain trust and credibility, how to get started.
That's the hardest thing for us, the fear of being on camera, also great looking video doesn't have to be expensive or difficult. So, we've got some real good options in there on how cheap it can be if you do wanna set this up, and some tips and tricks.
Again, some failures from our side, which we believe are great value.
Okay, as marketers what should we be doing today? As business owners of an agency we ask this every day. So, we thought, who can we go and speak to? Who knows a lot about inbound? Who could answer these questions?
So, we took a flight to Boston last week to...
There's Ricky there, in the HubSpot office. We went to visit them and we went to have a word with this chap. He invited us over with our video equipment to speak to Brian.
So, I was there last week. Brian apparently has been valued at 2.5 billion. So ,when he accepted the offer, we were shitting it. We'll be honest with you.
We were sat there and we had the shakes and when we went in there, he was great. We ended up having a half hour with this guy, with our video equipment, did a video podcast, and also, while we was
there, we ended up grabbing his CMO, Head of Growth, just dragging everyone in the room and just ended up doing a month's worth of podcasts. So, we was pretty chuffed.
Here is a snippet.
This will be released this week, just to give you an idea of what Brian thinks about video. Fingers crossed this works.
"Mark: So, again we've got marketing professionals, they're our viewers, they're our listeners. What should they be doing now?
I know we've touched on a lot of stuff and there's that many things to implement. If you were in their position, what would you be doing now?
Brian: Okay, a couple things I would do. I would be geeking out hard about video, as opposed to text, figure out how to use that everywhere in your business.
You don't have to have a high qual... We don't have a very expensive set up, here. It's not like it used to be. It's very inexpensive. You don't have to go to school for it. And then, I'd be very into social. I don't know how many people just think...
People live inside of Instagram. They live in there. You gotta get good at marketing inside of Instagram. The younger crowd lives inside of Snapchat. Everybody lives inside of Facebook. You've gotta get outstanding at that.
Those three platforms are video platforms. They are not text platforms. So, those two things, you gotta get good at.
Mark: Okay, the last question was, have you got any tips? You just gave us three, so that kind of overrides that.
Brian: Those would be my tips. Yeah, those would be my tips. I would start something like this, if I were a company, and start a blog, I would be leaning into video, get over yourself, dig into Facebook."
There we go, from the man, himself. If he's turning over two point five billion, I'm gonna start listening to him. He knows his stuff. Start geeking out hard on video, opposed to text. Use video everywhere within your business. Good tip.
Why Inbound Video?
So, we all know 65% of humans are visual learners. We also know our brains process visual information 60,000 times faster than text, okay?
40% of our nerve fibres in the brain are linked to the retina, so why are we not using video? We ask ourselves. State of Inbound. This is released by HubSpot every year. It is a survey to 6000 marketing professionals and, over the coming year of 2017, almost 50% of marketers will be adding YouTube and Facebook channels to their video distribution.
Just out of interest, who is using video within their business at the minute? We have, obviously, our guys, Frodo, and the lady over there, and a couple more.
So, we're at about 20% of this room, I'd say. Also, 33% of Inbound marketers listed content, such as video, as their top priority in the coming year. Some little key starts, there.
Five ways we have currently used over the last three months to gain trust and credibility. We have recently, our last three retainers we've won, all the prospects have been watching our video podcast and listening to our podcast on a weekly basis. I'll get into that later.
We have video tracking on there, which we can integrated HubSpot. I think it's a great...It just proves that it's real credible. It's authentic. If people are watching all of this one video, they're getting to know, like, and trust us.
This is what we're doing at the minute. We're doing video podcasts. Every Friday, we'll get a group of our team, lucky enough to have a bar downstairs, we'll grab a load of beers, we'll bring a tray up, we'll set the camera gear up, and we'll just have beers and talk marketing. Paul will touch on this later.
We'll pick some topics, such as personas or video content, and we'll just chat for 30 minutes, so it's conversational. We'll record that on three cameras and we post that every week. We transcribe it. We've got over 8000 words, so we can create a blog, and we just re-purpose and send that out and it's that easy. It really is.
We've started getting traction now, so we're getting guests at HubSpot and other agencies around the world.
There's Jenny. She does the podcast on HubSpot and, you ask these people, and we're amazed they all say yes and they end up being guests on our show, which is great for us. We just sit there, we ask a few questions, and they do all the talking and then, we get all the credit. We just post it online. Absolute riot.
There's one way of doing it. Q and A interviews. We've started doing a weekly sort of vlog called Inbound Influencers. Again, we're interviewing the likes of Dan Tyre, he's the sales director at HubSpot. I think he was the seventh employee. And, Ricky, do you wanna tell the story, what happened with that recent prospect, you were saying at Leeds, yesterday? The Leeds Hub.
Paul: Oh, yeah, cool.
Rikki: We usually deal with marketers ourselves and the agency we're interested in, the main contact, we had a sales director, which we're trying to sell into. So, as part of the sales process, we sent the CEO the down top sales and market integration and one of the things he said was, if you've got a team of old school sales people, sack all of them and hire a marketing agency and we did exactly that.
It really worked for us. I think having the video where they had the same person someone who's obviously experienced and successful, giving advice like that, I think people take it a bit more seriously than if I said, sack all your sales people and hire us.
It wouldn't run outside in the world. But, that worked for us.
Mark: And it worked, yeah. This company in particular has said they couldn't afford the services. I think they get a paid strategy date and then, Ricky sent this to their sales director, got the guy the boot, and then we got the deal. I hope you feel proud of that.
Again, Luke Summerfield, you guys know. Great guy. He just loves to be on camera, chats away. Here is a testimonial. What we started doing is sending our guys out to our current clients. Rather than writing testimonials on our website, we send the likes of James and another guy with a camera and just interview our clients, just ask them a series of questions.
I'm just gonna give you an example, here, of what comes back. It's just so good.
Video - When I first met him, he just ticked all the boxes for us almost straight away. Within 10 minutes, I knew we were gonna be working with him because he just answered all my fears and we were looking for an agency that could really help us develop our online proposition.
- What we wanted to do was actually drag Don Valley Engineering into the 21st century.
- We were pretty much totally reliant on a technical coder to produce our work.
Mark: I'm not gonna let you watch all that. It just gives you an idea of the trust and authority. What we're doing now is we're putting this in our proposals, our digital proposals.
We're putting it in our sales pages on our website and it's just instant. I don't think there's any
better credibility and trust than in a video. That's another tip.
We're also doing explaining videos. We get so many of our prospects and clients saying, what you guys actually do, it's a bit of a dark it. We've got a design company. What do you do? What is Inbound Marketing? What do you do day to day? We just tell all our guys to go around with their iPhones and
just record their process day-to-day and we use them for an example.
I've just pulled this one out of many, so the Yorkshire Wildlife Park in Doncaster and we've recently done some illustrations and motion graphics for the big amphitheatre and the guys just did this on their phones in an hour.
So, you get the gist. It just works really well for us and it can be used for Inbounds, as well. Okay, the about us video is, again, credibility. We're picturing now for big businesses. I'm sure you all are and we don't wanna think that we're sort of a one man band sat in our bedroom.
Again, this has all been filmed on an iPhone six, just playing around our office to show the team. Again, I won't let you watch it all. And, that can go on your about us page.
We've got the same, we've got the drones, we've got the gear, we've got the expensive equipment. It never gets unpacked anymore. We just do everything on iPhones and these cheap, budget cameras, which I'll talk about 'cause they're quaint, they're instant, everyone's got them in their pocket.
- Not intrusive, either.
- We've gone the top opposite way, yeah.
It's not like old cameras. It's just, everyone's used to it I mean, our first about us video took 150 hours, I think, to create. That can be done in two hours, now. There are a lot of people on Instagram, YouTube who have massive followings now. All they have is a Rode mic and an iPhone and they became pro.
Maybe having a tiny, little camera and, kinda gone are the days of the (mumbles).
- I agree. We'll get onto that in a second. Thanks for that.
How to get started. This is the hardest thing for us when we got started. Fear of judgement. Never really been on camera before. We've always produced videos, but never got in front of a camera, and we were all terrified. We were all terrified. I think we had two or three beers the first time we did it and I remember the first podcast we did, we got to the end, we're like, that was all right, and I forgot to press record on the audio.
And then, one of the camera's batteries went, as well. Just a complete cock up. So, it's just fear of judgement, self-doubt, negative talk in our heads, what will people think of me, my accent, I've got a Doncaster accent. Who wants to listen to that? Burnley, poor lad.
What if people leave bad comments on the videos. I'll be humiliated. What we've found, if someone does say...You said yesterday, oh, this is crap. Someone else would say, no, it's not. I enjoyed it. It starts building a thread of comments, then. It starts populating.
It's just what if, what if, what if. You know Gary Vee, good man. Fear kills growth. Absolutely. Everything you do in life, just get on and do it.
Tips we've found to overcome being on camera:
Prepare, don't memorise. Again, we scripted everything, we had the auto cues in the background, we sounded robotic, it was unnatural. Just get a list of points and just freestyle. Just go for it and it all
comes together, somehow. That's what we found. Keep it simple. Don't over complicate things, which, again, we did. Speak from your heart, be passionate. If you enjoy what you're talking about, you're gonna be passionate, and your viewer can spot fake a mile away. That's what we always found.
Don't focus on perfection. Again, half of our business are designers and that's what they do, and it's trying to reign them guys in. Say, look, just get it out there. Document, don't create. I agree with what you said. Keep it short and simple.
Explainer videos, all the things we've shown you there. Try and keep under two minutes. After two minutes, people sort of lose their concentration, unless it's conversational, such as the vlogs. Paul will get into that later.
And, just do it. What's the worst can happen? What we said is, if we record a podcast for 40 minutes and it's crap, no one will see it or just take the crap bits out. It's not that bad. It's not like being here, now. If I cock up, I'll look an idiot. If you're on camera, it don't matter. Just edit it and no one can see it.
It's not that bad. There's always gonna be haters. Just get over it and just go with the flow. Hug your haters, as we say.
Great looking videos don't have to be expensive. Touched on what you said.
Free. This is a free setup. If you've got a phone, total budget of zero, get your smart phone, a tripod, could be a book, could be a shelf, it could be some Plasticine or blue tack, simple as that. The audio's within there and a blank wall. It's that easy.
For a Q and A video, if you ask a question or a problem from one of your prospects, you can answer it within 10 minutes on your phone and just fire it online. It's as easy as that. Don't take any real skill, I don't think.
You can use a phone. That is the cheapest option. Rikki and I went over to Dublin three weeks ago in the car in this day, so what we're doing now is recording everything. Everything we do, we document now.
Anyway, you get the idea. This is the setup we got today. Again, all our thousands of pounds worth of video equipment is locked in our registering room, back at the office. We've got a cheap camera from Argos for 120 pound and that is that thing, there.
So, in the early days, we was using these high end DSLRs with super duper lens and, what happens is, after 12 minutes, these automatically switch off, which is a right pain in the arse. You have to have someone keep pressing it every 12 minutes.
So, we stopped doing that and we also...The camera over there is your standard HD camera and that switches off after a half hour. Ricky just said one day, why don't we just buy a normal video camera what we used to use? I'm like, that's a good idea. That plays for hours.
We can leave that for eight hours, quality's brilliant there's two buttons: on and off and record.
- Man: Is it 4K?
- Mark: It's not four K, it's 10 80. That were another 150 pound, that big investment. But, we just think, for what we're using it for now, which is online marketing and video marketing, we've got 4K gear if we need to do anything, but that's too perfect.
- They can take it back to your persons and your servers. Hardly anyone uses 4K or much better than that. I've got to be honest. It's probably 5% of viewers are actually want to have it the other way.
- Yeah. We've got the 4K drone and we've had it out twice, I think. It's just sat there. Looks good, but...
So, that's the camera. We've got these things, which are great. They're about 20 quid and they just wrap around anything. Just put your cameras on it. You can be in a car on a long post. Their called the Gorilla Pod. So, grab some of them. We've got small ones for phones, as well, which you can just roll up and stick in your bag. They're ideal if you wanna film or do a time lapse if you're travelling.
They run around a fiver. Easy as that. What else have we got? We've got this Yeti. This was recommended by Jenny from HubSpot who does a lot of podcasting. Says, buy one of these. They're brilliant. They're 99 pound and we take that everywhere. We just put it in a case and just take it. Even at events now, that quality will be absolutely perfect.
Podcasting, we use it everywhere. You can a little clip on mic for a fiver from Amazon. Looks great. Or, you can splash out and buy a Rode mic, which you can clip on, as well. Run about 18 quid. Again, it depends on what you're using it for.
We're all about getting things out quick. Phones are perfect.
- Man In Audience: How do you feel about syncing up the audio with the visual?
- Yeah, I'll get into that. It's different softwares. It's so easy. Now, I just drop them in, press a button, press sync. It's just great. Yeah, actually, I'll show you in a second. Yeah, it's real easy.
SD cards, again, we cocked up in the early days. When we used to do corporate videos, you only have a film that run for about 30 seconds or a minute, which is great, but when you start filming for up to 30 minutes, you need a fast memory card, which is a class 10.
We was using class twos and fours and it was switching off. It were a nightmare. And, it took a bit of research to find that out. Such a basic thing, but if you can learn from that, buy a class 10. Run about 22 quid, again, from Argos or Amazon. And, there you go.
To do a video podcast, for us to film it, edit it, get it online, or get it online now, three to six hours. I think the first one probably took about 12 to do the intro and outro, depending on how much you wanna do, but again, there's your setup.
Easy as that. And, lighting, you can use a studio brolly, if you want. We've got them and don't use them. They run about 40 pound.
- Paul: Cor blimey, it got mentioned yesterday, that one of the conventions to over people was a video agency that we toured yesterday and he was talking about audio's more important than lighting.
- Yeah, try and get your audio. It's priority. Video you can watch it pixellate or a little bit blurry, but if you got shit audio, there's nothing worse.
Try and get a good mic. Again, a clip on mic for a fiver. Nothing better. Okay, back to software. You can use iMovie. iMovie's great, for what you wanna use it for. Again, you can just film on your phone, get iMovie on your phone, you can just pinch and zoom and edit actually on your phone. Just share it online. That's for Macs. And, Windows Movie Maker. Again, just does exactly what you need to do if you're not a professional film producer. I just go with them. We'll share these slide with all of you guys later.
If you do wanna go down the professional route, there's Ricky pretending to edit. I don't think you've ever edited before.
- No, you asked me to sit down.
- We use Final Cut Pro, which we've used for 10 years now and it's great. Again, it's the price. It's £2.99. If you wanna invest, you can do a lot more things, what like colour retouching, you can do multicam, so if you've got four shots, you can drop it in, it'll just line everything
up so you can flip between the shots.
Or, you can use Premiere Pro, which is Adobe. I think it's around 19 99, or if you've go the Creative Suite anyway, that'll be included and that's run about 50 pounds. Don't use that much. I should do, really. Stick to what you know.
- Paul: When you've got three cameras set up and a mic and you've set your audio file, how hard is it to get them all synced the same?
- Yeah, what you do in Final Cut Pro is you just load the four files in: it'll be the three cameras, your audio, and just load them in, you select all, there's a right button, you just press align, align multicam, and it just lines everything up in your timeline.
It just does it all. It's magic. So easy. The graphics software, again, if you haven't got a design department or Adobe Creative Suite, you can use this, which is Canva, and I know you use it quite a lot, Paul.
- Paul: I used to, yeah.
- Yeah, and it's got the YouTube graphics, it's got the templates in there, Facebook templates. You just go in, load your picture in, put your copy on, drop your logo in, and just export it. In all, that's brilliant.
- Paul: Is anyone struggling with loading images?
- What's people using for graphics?
- Man In Audience: You do the (mumbles) thing
You just get all your assets on there and it takes about two hours, and everything's gone.
- 2nd Man In Audience: Are there limitations of that? Do you get watermarks across?
- Paul: No, the limitations are, the free account, you don't have your (mumbles) packs saved and you can't share it (mumbles). The paired kind.
- 2nd Man In Audience: That's just frustrating. (men talking in audience,
can't be understood)
- Paul: Yeah, the way they set it up is there's better templates and stuff that you can pay for, but you choose (away from mic and can't be understood)
- Audio Jungle, again, we've been using this for 10 years, eight years. Even our high production
stuff, we use this. It starts from one dollar for audio up to around 30 dollars and the music in there is awesome. You've got guys all over the world, music producers, and as a sideline, they'll just put all their tracks in here and it's great.
I don't think there's anything better out there. AudioJungle.net. Super cheap. That's what we use. We also integrate it with Wistia. We'll host all our videos on Wistia. I don't know if you're all familiar with that. It's similar to YouTube and what we'll do is we interact that, we connect that to HubSpot. So, the viewers (mumbles) can see everything.
We can see when viewers have watched it. Took a screenshot two days ago, just before I left work. We can see someone's been watching in Summerfield. Two people have watched the videos on the whole. There's some client stuff we've done. It keeps a full track of everything. The full heat maps, engagement graphs. It also puts, if one of our prospects or users watches it, it puts it in a timeline on our HubSpot, as well.
We can see everything. It's really good. And, that is free, up to three videos and then, it's about $25 a month.
- 3rd Man In Audience: Do you still upload to YouTube or do you stick with that?
- 3rd Man In Audience: Do you still upload to YouTube?
- Yes, we still do that. We put it out on as many channels as possible.
- Paul: Late round though, isn't it?
- Yeah, late round. We do that, what'd you say? Week after?
- Rikki: Yeah, we like to put it on to Wistia first, so if anyone searches for the content, you can control the sites, that's YouTube, and then, normally, 10 to 14 days later, we show it onto YouTube. We've got the traffic through that channel, as well.
- Okay. Tips and tricks. Again, the failures I was talking about. I think Jenny might have told us this. If you're starting a podcast or if you're just starting a scene, clap your hands twice, like this, so when you put it in any application, you'll see a spike in the audio. Rather than trolling through lots of footage, you'll see the spike and go in with your blade and just edit straight there.
It just saves hours of mixing about, basically. Clap with the hand. Record in landscape mode. Rikki's always doing it in portrait. Keep it landscape 'cause there's no laptops TVs, everything is in portrait.
At least one spare battery. The story I told you earlier, we've had this happen to us many times. Have a battery next to your camera, just in case. Avoid movement and zooming. There's no need for it. People are moving in the background. Just leave your camera there, on the tripod. Try not to do all this stuff. You get trails and blurs and zoom in. There's nothing worse.
Invest in a quality microphone. We touched on. Nice and cheap. Include a call to action for marketers. Don't just end your video with nothing. Try and have a CTA at the end. You can do this is Wistia, as well. You can sign your emails in. You can have a turnstile.
After 30 seconds, if you wanna watch the rest of the video, give us your email address and I'll link it right back to HubSpot, as well. You can do that. It's really good. Turn everything in your video into text. So easy.
We used to use Wistia. We had a podcast, they charged five dollars a minute. Cost a fortune to be doing load of video content a week. Rikki found a site called Rev.com and it's one dollar a minute, so all we'll do is give them the file, export the file and put it into Wistia. It's not perfect. Sometimes it's quite
funny what comes back. The guy, we'll say you speak, and the guy in the red shirts, so you'll have delete things like that.
It does captions and transcriptions and say it costs a dollar a minute. So, if you order a captions file, you get the transcript with it for free. So, we do both, so you get a nice RT file, which you can use on Facebook or Wistia, which is really good. And, just share it.
Share it on every channel, as Brian said, then Instagram, Facebook, just upload it to YouTube and list it and leave it, share it, even natively, load it to them channels, as well. Just keep doing that. Execute. Just do it. If we hadn't have done it three months ago, I'm just gutted we didn't do it a year ago, really.
Paul's gonna touch on how well it's doing on the podcast session. Okay. If you wanna see other stuff for video. You can just go to our resources on our website. You can take a look there and watch some podcasts, if you're interested.
There's some Q and As and some Inbound Influences. Again, key people. And, that's it from me.