50 Advantages And Benefits Of Using Video On Your Website

Videos are all over the internet. They look good and can take a fortune to make.

Written by Mark Byrne
Inbound video |   9 minute read

50 Advantages and Benefits of using Video on your Website - We put our heads together and come up with these examples... Enjoy

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Videos are all over the internet. They look good and can take a fortune to make. Still, they are everywhere. Why should you invest in videos? Are they really worth your money?

Ever since the dawn of YouTube, Internet has never been the same again. That, coupled with increasingly enhanced surfing speeds have plucked video out of the 'luxury' shopping list for companies and placed it in their 'necessity' basket.

These days, there is hardly any business which doesn't employ videos as an integral part of it's online marketing strategy. In fact, there has been so much research done to verify the feasibility of videos that you can easily stumble upon it anywhere on the internet. But even after all is said and done, we know that there will still be doubts. So we thought it would be best if we offer you our 50 reasons why you shouldn't doubt a video.

#1 Step over plain text emails

While everyone else is ramping up their budget to send just text emails, you can gain the upper hand by sending out video emails.

#2 Make people recall you quicker

It has been proven that combined audio-video stimulus has a better recall value than any text we read. Videos are your chance to get stuck in the minds of your consumers.

#3 Stay in touch with the future of communication

Video emails and online videos are the future of communication. Their usage will only increase with time. The sooner you realise this, the better it will be for you.

#4 Get ahead of competition

Even though web videos are being readily employed by businesses, not everyone has realised their potential and they are yet to hit the mainstream markets. This is your chance to get ahead of your competition.

#5 Connect personally with your clients and consumers

All those emails written by CEOs really don't have the same impact as a video where they look you into the eye and tell you how awesome their company is. Think Richard Branson and Rupert Murdoch! Videos in emails give people a chance to put a face to the name and allows prospects to know you even before they meet you.

#6 Show off your greatest asset – your team

You might be spending loads on sales pitches or copy that is too boring to read. Whereas, if you spend your time on recording a video with your team, showing them do what they do best – work; it will add a genuine human touch to your pitch which can swing the deal in your favour.

#7 Build on your credibility

Believe it or not, but videos are perceived more trustworthy than any other medium. When people watch you on video talking about the benefits of your products and services, they are that much more likely to trust you. And we all know that trust counts for sales.

#8 Record and forget

Not very unlike the smart fire and forget missile systems, videos hit their mark every time. All you need to worry about is recording them right the first time and you can sleep peacefully thereafter knowing that your message will be delivered as intended every single time, without the risks of it being misconstrued.

#9 Say what you intend

Written words in emails can be confusing. It's hard to perceive the tone of the sender in the absence of any non-verbal cues. Videos eliminate this confusion and any other chances of your message being misinterpreted.

#10 Provide quick customer support

Answering phone calls or writing email responses to customer queries is costly and time consuming. Videos on the other hand provide a cheaper and more effective alternative. It's much easier for customers to learn how to troubleshoot or use a product by watching a video about it.

#11 Connect with prospects anywhere

Videos are as easy to click and send as a regular text email. You don't have to work odd hours to interact with prospects in some other part of the world.

#12 Cut down on incoming customer support calls

Customers call back for answers to their queries when they can't find it online. They will call again if their questions aren't answered the first time, and they will be irate this time. By employing videos you can save yourself the trouble. They are easy to understand and very effective in answering customer queries. You can shoot a video for each of their queries and they will still work for 1000s of other customers.

#13 Send across a consistent message, consistently

Consistency is important in a marketing message. With videos that you employ online or send in emails, you will in time build a library that you or your team can review before recording any new videos. This will ensure the same consistency in your message to consumers, every time.

#14 Inform and educate your prospects

Videos make it much easier to inform and educate your prospective customers about how you fit in the picture. Show them what they need and what they are missing. Educate them about a better way to do business with your help. You can cite examples from your previous clients and show them what you have done. If done right, you can send them a compelling message without being pushy.

#15 Reach out to younger consumers

The way consumers shop is changing fast. More and more consumers like watching videos before making their purchase decisions. Make sure that you are not left out of the loop and their purchase cycle.

#16 Send an urgent message

When you use videos, you have the option to make the message interactive. By including links to 'limited time' offers, you can make the message that much more compelling and urgent.

#17 Streamline the sales process

An important step in any sales process is for your client to get to know you. You can send out videos in emails to prospects so that they can get to know you even before meeting you.

#18 Pitch it perfect

Many of us excel at personal interactions than writing sales pitches. With videos you have a chance to make that perfect pitch in email without writing a word.

#19 Cut down on training costs

If you employ videos for training new recruits, you can have them familiarise themselves with the work routine of your company even before they come in for training. Let them access these resources from home and in personal time. It will mean you don't have to train them in the basics and they will have a fair bit of idea of what to expect.

#20 Eliminate repetitive conversations

We often find ourselves answering the same questions over and over again. Employing web videos eliminates this waste of time. You can simply record your responses and email them directly to any client who asks the same question. Build on your collection of response videos and in time, you'll have every answer automated.

#21 Increase attention span for lengthy content

Videos make conveying complex thoughts and lengthy explanations simple and more entertaining. It's much easier to display information through practical application rather than write it down and leave it open to interpretation. With videos you'll save considerable time in explaining and re-explaining the same thought and ideas over and over again.

#22 Save money to spend elsewhere

Cheap production costs and long term viability of videos make them an indispensable marketing tool. You'll save so much money that you will be able to afford a beach vacation in Ibiza!

#23 Build a personal relationship with clients

Relationships are built over time and by sending video emails about something new that you learned or to wish your clients on special occasions such as Birthdays and Christmas will make it quite personal. They will feel a part of your organisation and will soon anxiously wait for your next video.

#24 Link CRM with videos to reap automated rewards

CRM systems are good in making you more efficient. When you link with videos with CRM, it becomes more personal, automatically. Just wait for a new prospect to sign up on your website and watch your personalised video message get delivered right into their inbox. Say hello to a new sales lead without pressing a button!

#25 Custom videos for special bonds

Create videos that are tailored to the needs of particular clients. Copy-paste the link in emails that you send your new prospective clients and make them feel special. Every time you greet a prospect with a tailored video, you will be forming a special bond. Soon they will be joining your long list of clients.

#26 Smooth talk prospects into sales

It takes time to trust someone to give them your business. Videos can help you slowly build trust. You can create introduction videos that tell them about your business and other videos that talk about the kind of work you do. Adding some quotes from previously satisfied clients will help even more.

#27 Show your clients that you care

Videos allow you to add a personal touch to any automated message. You can make the conversation more personalised by simply adding a video, be it to welcome new customers or to inform and thank the existing.

#28 Add the human touch

There will always be those who like doing business old school. They are easily turned off by automated messages and mechanised texts. By adding a video to your message, you can re-introduce the human touch unlike any other medium. Otherwise, you can always write personalised emails to each one of these prospects. You'll have enough time to do it if you do it.

#29 Don't miss a chance to connect with friends and family while on the move

Business will always boss you around. Travelling around very often can leave you with no time to connect with family or friends. Send them self recorded video emails to stay connected.

#30 Solidify business relationships

Regular interactions are important for any healthy business relationship. Use web videos to interact with your partners and joint venturers. Show them what you have been up to lately and ask them what they think about it. You will be surprised at how involved they will get after watching your video.

#31 Acknowledge, appreciate and reuse

Acknowledge your clients, appreciate their effort and do it all with personal video emails. Repeat it with the same videos for any new clients. Show them how much you care, without wasting more of your time.

#32 Fatten your piggy-bank

Videos can easily convert any effective marketing strategy into cost-effective marketing strategy. Consider the re-usability factor of videos and cost of production compared to ROI becomes inconsequential. Videos are like the goose which laid golden eggs.

#33 Create personalised custom FAQ responses

You can save time and cost if you employ videos to answer any FAQs. With same products and services, different customers are likely to ask the same questions. So why should you answer it every time individually? Shoot an appropriate video response and let everyone learn from it.

#34 Sell your products in your sleep

Automated web videos and video emails allow you to convert prospects into sales even while you are napping on a hammock in Honolulu.

#35 Save the environment

Shoot and reuse videos will make your life much easier by filtering prospects and help the environment too. You will need to burn gas to go meet only genuine prospects.

#36 Gives you more hands on the job

Videos will allow you to do multiple things at once – talk to clients, train new recruits and answer customer queries, round the clock. Now really there are more of you to help!

#37 Make your business more efficient

Creating a perfect video response is a step towards perfecting your entire business process. Once you create a flawless video, you can use it forever in future. Create more perfectly reusable videos to make your business perfectly efficient.

#38 Add oomph to your marketing strategy

Wow and dazzle your customers with shiny new videos. Appeal to them unlike any other form of communication.

#39 ...yet be seen as a thorough professional

Quick video responses and pre-recorded answers to FAQs show your customers that you are a thorough professional who knows what they want.

#40 Create a buzz

Web videos are still not mainstream. When people receive an interesting video in their email, they are compelled to show it to others. It can generate enough buzz through word of mouth for your business.

#41 Better than TV, sans the expense

Web videos have the same benefits of an ad on TV, but they don't cost that much. They are on-demand and often received better than any TV commercial as people want to watch them.

#42 Make automated emails more informative and entertaining

Using customer relationship management software can be made better with video. You could either use video links to supplement the text or to replace it completely.

#43 Keep track of your money and efforts

Presence of advanced analytical services such as offered by jiveSYSTEMS and YouTube's own 'Analytics' tool, helps anyone keep track of the numbers. Know who is watching your video, when and also how many of them actually made a purchase (if you couple a CRM system). Track your Pounds while you tinker perfect your strategy.

#44 Create a looping sale cycle

With effective use of videos spread out throughout your sales message, you can direct and re-direct consumers from different stages of the sales cycle to an actual sale. A good example would be linking a video to the text and the video creating an urgency to buy with a direct link to the 'purchase' page.

#45 Don't let your customers forget about you

With videos you have the freedom to create and reuse the same content over and over again. It will come in handy when you want to reiterate your brand promise or your sales message, reaching out to consumers through different online media channels without increasing your spend. Don't let them forget you!

#46 Make more sales effortlessly

Focussing on videos will ensure a much more efficient and automated sales process for you. You'll have more time to spend on things that really matter instead of wasting them on filtering good enough prospects. Also, you let the system work 24*7 creating more opportunities for you to seal the deal!

#47 Count on word of mouth

Using engaging, informative and entertaining videos in your marketing strategy will make you look professional, and yet friendly. Customers who have to wait less for answers will have a positive opinion about you that they would most likely share with others. No sales pitch can beat the word of mouth vote of confidence from someone you trust. Count on it to bring in even more happy clients!

#48 Increase your profit margin

If you focus your efforts on online videos, they are less likely to be wasted. With a one time investment, web videos will keep on accruing profits for you, tirelessly. You will have enough time to focus on customers who actually pay your bills while web videos filter out the rest for you.

#49 Have more loyal clients for life

Clients are happy when their questions are answered on time. They are also happy when all their questions are answered and they know that you care about their business with you. With regular video emails you can show them you care and with video responses you can answer their questions. Also, your customer service representatives are more happy answering questions when they are not bogged down by the same repetitive questions. With good customer service you will ensure that your clients don't have a reason to look beyond you, ever!

#50 Lay a solid foundation for your business to grow

By employing videos, you will lay a solid foundation for your business to grow. Along with CRM systems, videos will maintain an automated personalised channel of communication for all new prospects, round the clock, so you wouldn't be missing out on any opportunities. Web videos will take care of most of your needs including training employees, answering customer queries and also filtering out good prospects. Once you have the pieces set, you will be ready to handle any number of new customers with the same work force.

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