Hi there, blog browser. I’m assuming you’re a marketer who has clicked on this blog to find the best chatbot solution for your company after hearing a great deal about them across marketing news channels.
If that’s the case, you probably already know what chatbots are, how they work and what kind you need. No, we know it’s not as easy as that. I’ll run through a basic rundown of what they are and how they work.
What are chatbots?
Chatbots, in a nutshell, are computer programs designed to mimic human conversation with real people across various platforms.
The main purpose for marketers to use chatbots is for lead generation and to save time answering repeated questions, but they aren’t limited to just that. There are actually many types of chatbots out there but the most useful for marketers, we think, are support chatbots.
What are support chatbots?
Support chatbots are the most common type of bot and one of the most useful for marketers. They’re typically implemented to help a user with general website use, answer any FAQs they might have or even book in meetings with a contact.
You can also use these chatbots on social media to help out with 24/7 customer service. Pretty neat, huh?
This kind of chatbot needs to have a friendly, inviting personality that is eager to help. They can boost customer service and help nurture prospects into customers.
Now, let’s dive in and find the right chatbot for you.
Botsify specialises in chatbots for messaging apps. If you’re unfamiliar with coding, then it’s a good option for you. Botsify requires no coding and has an easy drag and drop template designer. It’s trusted by big companies such as Apple and Travelex, but has very affordable pricing plans - starting at $0 (free!) all the way to a still-competitive $50 per month.
Collect.chat is a great support chatbot that collects data on your website. This bot’s approach is to convert visitors on your website by engaging them in conversation, rather than filling in forms. Again, you don’t need to be a coding wizard to understand or modify this bot as it also has a drag and drop template designer for ease of use.
It can also integrate hundreds of apps to your chatbot by using Zapier, so you can easily automate the tedious stuff in your workflow. Sites such as AirBnB and Paysack use the Collect.chat bot and it has a similar pricing plan to Botsify. Starting with free and going up to the maximum of $49 per month.
It's a little bit on the expensive side but Drift’s capabilities can’t be overlooked. Qualify leads on your website without using forms, automatically book sales meetings with prospects and set routing rules for conversations to follow.
The integrated AI feature analyses previous interactions with customers and gets to know your business. The more it’s used, the more it can be trained to autonomously chat to website visitors. Amazing.
Chatfuel is another great chatbot that’s just for Facebook Messenger. Coding and programming aren’t needed, and they estimate you can get a chatbot up and running within seven minutes. The Chatfuel AI constantly learns user behaviour and patterns, understanding similar phrases from users, thus being able to send predefined answers accordingly. Popular brands like Adidas, Buzzfeed and MTV use the bot to strengthen the connection with their audience.
The service is free, but if you require additional features, the Pro package starts at $30 a month. If you don’t have the time to create the bot, fear not, Chatfuel offers a Chatfuel Official Partners service who will build the bot for you.
It’s no secret that we’re big fans of HubSpot at Digital 22. In addition to the 101 other amazing things HubSpot can help with, there’s also a handy chatbot builder for websites.
This means that not only can HubSpot help out with your whole marketing and sales funnel, but it can now also create a chatbot for your website. You no longer need to check on multiple apps and systems.
The chatbot tool helps you to qualify leads, book meetings and provide vital answers to common questions that your customers are asking. It’s a huge time-saver, giving your talented sales team the freedom to really focus on the most important conversations.
Bots will be available as part of HubSpot CRM Free, and when you sign-up, you’ll automatically receive the tool. Don’t worry about a lack of coding skills either. There are amazing templates to get you started, then you can tweak the conversation and tone a little to match your brand’s identity. Lovely.
So there you have it, five of our top picks of chatbot providers. We hope you’ve found a solution that suits your brand’s conversational marketing strategy.
How can you use HubSpot to make a start with conversational marketing?
You’re right to be investigating chatbots and adding them to your digital marketing toolbox. They allow you to build authentic relationships with buyers, generate more leads and reduce your sales cycle.
If you’d like more information about HubSpot Conversations, download our guide to using HubSpot Conversations To Launch Your First Conversational Strategy.