Hi there, blog browser. I’m assuming you’re a marketer who has clicked on this blog to find the best chatbot solution for your company after hearing a great deal about them across marketing news channels.
If that’s the case, you probably already know what chatbots are, how they work and what kind you need. No, we know it’s not as easy as that. We’ll be going through a basic rundown of what they are and how they work.
What are Chatbots?
Chatbots, in a nutshell, are computer programs designed to mimic human conversation with real people across various platforms. The main purpose for marketers to use chatbots is for lead generation and to save time answering repeated questions, but they aren’t limited to just that. There are actually many types of chatbots out there, but the most useful for marketers, we think, are support chatbots.
What are Support Chatbots?
Support chatbots are the most common type and one of the most useful for marketers. They’re typically found on a website to help a user with general website use, answer any FAQs, or even to book in demos or meetings with the right contact.
You can also use these chatbots on social media to help out with 24/7 customer service. Pretty neat, huh?
This kind of chatbot needs to have a friendly, inviting personality that is eager to help. They can boost customer service and help nurture prospects into customers.
Now, let’s dive in and find the right chatbot for you.
Botsify specialises in chatbots for messaging apps, and if you’re unfamiliar with coding, then it would be a good option for you. Botsify requires no coding and has an easy drag and drop template designer. It’s trusted by big companies such as Apple and Travelex, but has very affordable pricing plans - starting at $0 (free!) all the way to a still-competitive $50 per month.
Collect.chat is a great support chatbot that collects data on your website. This bot’s approach is to convert visitors on your website by engaging them in conversation, rather than filling in forms. Again, you don’t need to be a coding wizard to understand or modify this bot as it also has a drag and drop template designer for ease of use.
Collect.chat also has the ability to integrate hundreds of apps to your chatbot by using Zapier, so you can easily automate the tedious stuff in your workflow. Sites such as AirBnB and Paysack use the Collect.chat bot and it has a similar pricing plan to Botsify. Starting with free and going up to the maximum of $49 per month.
Bold360 offers smart, self-service analytics, as the AI can understand a user’s intent and directs the user to the best resource to deliver the best outcome. It has a single dashboard to allow you to view a user’s friction points and identify gaps in resources.
One of the best things about Bold360 is that it has an open API, giving you the power to create your own integrations with the chatbot. Bold360’s chatbots are custom built, so you would need to ask for a quote. They do, however, have three types of packages: Starter, Plus and A.I.
Chatfuel is another great chatbot built for Facebook messaging. Coding and programming isn’t needed, and they estimate you can get a chatbot up and running within seven minutes. The Chatfuel AI constantly learns user behaviour and patterns, understanding similar phrases from users, thus being able to send predefined answers accordingly. Popular brands like Adidas, Buzzfeed and MTV use the bot to strengthen the connection with their audience.
The service is free, but if you require additional features, the Pro package starts at $30 a month. If you don’t have the time to create the bot, fear not, Chatfuel offers a Chatfuel Official Partners service who will build the bot for you.
HubSpot is an inbound marketing and sales platform, that, in September 2018, acquired Motion AI, a leading visual chatbot builder.
This means that not only can HubSpot help out with your whole marketing and sales funnel, but it can now also create a chatbot for your website. This means you no longer need to check on multiple apps and systems.
Bots will be available as part of HubSpot CRM Free, and when you sign-up, you’ll automatically receive the tool once live and readily available.
There you have it, five of our top picks of chatbot providers. We hope you found a solution that fits your needs and requirements.
How can you use HubSpot to make a start with conversational marketing?
You’re right to be investigating chatbots and adding them to your digital marketing toolbox. They allow you to build authentic relationships with buyers, generate more leads and reduce your sales cycle.
If you’d like more information about HubSpot Conversations, download our guide to using HubSpot Conversations To Launch Your First Conversational Strategy.