Today I was searching for running shoes in preparation for the Great North Run I am attempting later this year (sorry for the blatant ask for support but it’s all for charity http://www.justgiving.com/rikki-lear) and I came across a great website doing one of my greatest SEO pet peeves. The “all targeting home page title tag”;
Running Shoes | Running Clothing | Running Gear | Running Spikes | New Balance Running | Asics Running | Brooks Running ...
When I see a title tag such as this I think two things;
These sites tend to have similar meta descriptions and meta keywords, i.e. stuffed with keywords, in fact this one does as outlined below:
Meta description – Running Shoes, Running Shoe, New Balance Running, Asics Running, Brooks Running, Running Gear, Running Trainers, Running Clothing, Saucony Running ...
Meta keywords – Running Shoes | Running Clothing | Running Gear | Running Spikes | New Balance Running | Asics Running | Brooks Running ..., ForRunnersByRunners.com
If this sets off a trigger in your SEO approach you’re probably wondering what am I doing wrong? How can this affect my site? And what would be a better approach? Let me try and answer these three questions for you…
What am I doing wrong?
From the title tag it would seem the website is attempting to target 7 keywords on the home page. For most websites this is way too many, we recommend a maximum of 2 per page. This is so you can do those 2 keyword justice and "spread the love" across your website!
With this approach you are ignoring your inner pages, for example I am sure this website has an internal page dedicated to Asics Running. Why not utilise that page to target that keyword? It would be much more relevant from a search engines point of view therefore your chance to rank highly is increased and as a bonus it also helps the user to land on the most relevant page without needing to click through multiple pages to find it.
How can this affect my site?
This approach can affect your site in many ways, for example
What would be a better approach?
Think of your website link a hierarchy diagram, you need to start with the most broad keywords for your homepage (in this example “Running gear”) and work your way through the website to the most niche keywords (in this example “Running spikes").
I have laid out an example for the 7 keywords they attempted to target on the home page and assigned them to more relevant pages below:
Using this approach you need to utilise every page as you work your way ‘down’ the website. This approach therefore allows to target many more keywords and a secondary keyword for each of your original 7.
Overall benefits to this approach:
If you have this problem or you are looking to get started with on page optimisation I hope this post helped. If you have any questions post them below!