An inbound marketing and HubSpot blog by marketers for marketers

PAID MEDIA PODCAST: What does a PPC Manager do?

I thought I used to rock up early to the Digital 22 office to get my day started. That was until...

VIDEO FIRST: How to psychologically get comfortable on camera with Tom Burgess

You're ready to film your next sales prospecting video. You've taken a big gulp of water, wiped...

Reporting, KPIs & ROI: Marketing in a digital world and what to track

Sometimes, it feels like the marketing world is one acronym after another — that can get a...

The average cost of a digital marketing campaign that delivers results

The average cost of a digital marketing campaign has plagued the mind’s of business owners for...

Which type of online marketing delivers the highest ROI for my business?

It’s staggering to me that when asked by our mates over at HubSpot, only 35% of marketers said...

INBOUND AFTER HOURS: Why we teach our clients everything 🧑‍🏫🍎

At Digital 22, we take a different approach to most marketing agencies and choose to give away...

How to create a form in HubSpot in 12 easy steps

HubSpot’s free online form builder lets you fill your CRM with leads and capture anonymous...

How to make video marketing work for your business

Video content is some of the most engaging content across the web. According to Wyzowl, 83% of...

Reducing inbox stress | VIDEO FIRST Newsletter #07

.We all feel stress when our email inbox is overflowing. And, usually, working through your...

How to add a HubSpot form to WordPress in 7 simple steps

Forms gather user information, helping to drive engagement and increase that all-important...

10 types of cost in marketing: Can you afford not to spend?

Managing a marketing budget can feel as though you’re walking a tightrope. One minute you’re on...

What is video first and how can video help your business?

Something I've been asked a few times recently is, ‘What is video first?’ With so many...

What is the ROI of content marketing: Is it worth my time?

Marketing ROI is complex but proving the ROI of content marketing is even more complicated.  As...

DESIGN VS: PPC

Bilal is back and this time he's chatting all things PPC. He's got questions about PPC ads, why...

How to be more confident on camera | VIDEO FIRST Newsletter #06

The single most common thing that gets mentioned by EVERYONE when starting using video in their...

How much does it cost for email marketing that actually gets results?

The best email campaigns rock the boat; they sell out tickets, crash webpages and skyrocket...

How much does marketing automation actually cost?

We all like the idea of marketing automation. In simple terms, it's the equivalent of pieing off...

Science-based benefits of using video marketing and sales teams can gain

Your email inbox. You try to stay on top of it but it quickly gets out of control. A day filled...

Video trends you should know about | VIDEO FIRST Newsletter #05

Two customers recently asked, "What trends are happening in video, generally speaking?" They...

PAID MEDIA PODCAST: The alternatives to Google Ads

Whether it's Google's massive reach, its targeting capabilities, bidding strategy tools to...

VIDEO FIRST: How to get comfortable on camera with Vidyard's Katie Bentz

Sweaty palms, shaky knees, a bead of sweat rolling down your forehead and bright lights blinding...

21 cost-effective marketing campaigns you can create right now

So, you’re strapped for cash, struggling to get budget sign-off or are simply trying to save...

VIDEO FIRST: How much is too much?

In this episode, Digital 22's resident video experts and the hosts of Video First, Paul Mortimer...

How to develop an SEO strategy that's actually effective

Wading through never-ending articles that bombard you with hundreds of sweeping and unspecific...

13 reasons why ROI is important in marketing

Is ROI important? Or is it just another tongue-twisting marketing acronym we could really do...

Inbound marketing ROI statistics to kick-start your campaign

Last year, we reviewed and reported on the state of inbound marketing. This year, is it still...

Retainer vs project work: What does your business need to thrive?

Aside from choosing who to work with, the most important thing is deciding how to work with...

6 ways the revolution of RevOps is becoming the new reality

RevOps (short for Revenue Operations) is the latest buzzword every sales, leadership and...

Types of marketing strategy to make your brand effective in 2022

Entering 2022 can feel daunting, no matter who you are or what industry you work in. Wherever...

How to calculate ROI from your marketing campaign in 5 steps

When your boss asks you to prove marketing ROI, it’s easy to hear alarm bells ringing. That’s...

TRENDING UPWARDS: How to choose an SEO agency

Most of the time, we hire people to help with search because we're unsure how the mystery of...

[Free Template] A simple guide to effective keyword research

Keyword research forms the foundation of any inbound marketing campaign, and much like in...

5 reasons you should care about website navigation design

The ultimate goal of any page on your website is to turn leads into customers. To do so,...

3 simply effective video marketing tools & techniques | VIDEO FIRST Newsletter #04

Plenty of people end up over-complicating marketing videos. Be it from an over-ambitious brief...

DESIGN VS: Creativity

In a creative role, have you ever been in a situation where somebody puts you on the spot to...

PAID MEDIA PODCAST: Google's ever-changing goalposts

Every time I ask Chris (the Lead PPC Marketer at Digital 22) how it's hanging in the PPC world,...

INBOUND AFTER HOURS: Inbound marketing pitfalls to avoid (that we probably told you to do)

Sometimes, following too many best practices can be a bad thing. It isn't technically wrong, but...

TRENDING UPWARDS: Thin content - why it's never a good idea

Ever been on a website, clicked on a page and only found a handful of words on the page before...

How to create a social media strategy fit for 2022

“We’ll just send out a few tweets this month.” If I had a pound every time I heard that I...

The new HubSpot Modules Marketplace with apps and other cool stuff

HubSpot Modules. Apps and Integrations. WordPress plug-ins. Whatever it is that helps you eek...

Should all videos have high-end production? VIDEO FIRST Newsletter #03

Planning, producing and editing a video is too often a BIG investment. Time, money and effort....

9 things that will damage your domain authority & how to avoid them

When you're working on increasing your domain authority (DA), it can be frustrating when you...

Digital 22 launches Collect: A HubSpot payment integration

Digital 22 has entered the world of HubSpot Applications with the launch of Collect. It's the...

The lazy marketer's guide to writing an about me page

Writing an about me page for a website is one of those tasks that seems simple at the outset yet...

What to consider 6, 3 and 1 month before your HubSpot renewal date

At different stages in your HubSpot journey, it's possible you're feeling a bit 50-50 on whether...

What is the best website builder for your business? The ultimate list

Building a website is a mind-boggling process even for those experienced at doing it. Choosing a...

5 epic call to action examples, why they work and when to use them

Having explored our golden call to action (CTA) rules in an earlier blog post, it’s time to see...

EXPLICIT CONTENT: How to deal with writer's block

Ever sat down at your desk, cracked those knuckles, got comfortable in your chair - ready to...

The most powerful B2B marketing strategies to implement today

Whether I asked you this question five years ago or I ask it three years from now, I bet the...

Vidyard: The Ultimate video creation tool (Plus demo)

Choosing an online video platform can be tricky, but with Vidyard it doesn't need to be. You can...

EXPLICIT CONTENT: How to manage your workload in a fast-paced working environment

  At Digital 22, we churn out a lot of content. The company has grown massively over the years...

Why your email marketing strategy needs a makeover

Think about how many emails land in your inbox every day. Some you read. Others you ignore. And...

Website marketing strategy: what are the quick wins?

Websites. They’re the new storefronts and the first page of search engines like Google is the...

Why leveraging revenue operations should be your focus this year

There’s always hype around something new in the marketing world each year. A new bit of...

What’s a marketing agency retainer? Is it flexible to my needs?

A marketing retainer is an agreement between a business and a marketing agency where you'd pay...

MANAGING DIGITAL PROJECTS: Project management system tools

Gantt charts, automation, dashboards - projects teams love having nifty features on-hand to help...

5 tips to growing your business with video (Free Course)

Video marketing is one of the most compelling strategies to help businesses stand out and...

Want to break through the digital noise? Here’s how to get a new website noticed

New clothes, new car, new website - we all secretly love to flex something we're proud of and...

TRENDING UPWARDS: Black Hat vs White Hat link building

What sort of SEO methods are you using in your business? If you love being Google's favourite...

How much does a new website cost? 5 ways to make your investment worth it

There’s no exact figure on how much it would cost to create a new website for your business. You...

Don’t want FOMO? 10 benefits of renewing your HubSpot subscription

If I were there in person, I’d keep swatting your hand away to stop you from clicking the...

Should you use a script & teleprompter? VIDEO FIRST Newsletter #02

Ever wondered whether to use scripts on your videos at work? And wondered whether a teleprompter...

3 mistakes to avoid when using video in business

Creating videos isn’t always a piece of cake, even more so when trying to adopt a video-first...

How do I know it’s time to start using RevOps in my business?

Stumbling across this blog suggests you know it’s time to start using revenue operations...

The Video Transformation VIDEO FIRST Newsletter #01

Video, video, video. Where do you even start? Or if you've been doing it for a while, how do you...

EXPLICIT CONTENT: Getting comfortable with criticism

"This piece needs to feel like a warm handshake." "Sorry, this still isn't quite there yet."...

What is a content strategy? 3 reasons you need one

Many businesses fall into the trap of creating content without a strategy. It leaves them...

The best answers to "Why do I need a social media strategy?"

Working in social media and digital marketing for so many years, I’ve heard a lot of...

VIDEO FIRST: Avoid this when creating video marketing on a budget

Batteries running out. Changing location at the last second because it's too noisy. Trying to...

3 Powerful Techniques to Video Storytelling

One of the most critical parts of any piece of content is the power of storytelling and this is...

How will the new Apple iOS 14 update impact paid advertising on Facebook/Instagram?

The Apple iOS 14 update was going to be being rolled out from the week of the 26th April 2021,...

Action cures fear: 5 actionable video tips for beginners

The racing heartbeat, the sick nervous feeling - at one point or another we’ve all felt that...

Manchester HUG March 2021: How to get the most out of video

In a world where video is the norm and is often expected, knowing how to create your own video...

Manchester HUG March 2021: How to recruit the inbound way

The Manchester HUG is an event hosted by Digital 22 that invites like-minded people to share...

The best Inbound videos to create for each stage of the buyers journey

Whether you want to master one type of video creation or you're ready to create multiple types...

POWER OF YOU: Setting your goals and intentions for the year ahead

One of the most valuable additions to Digital 22 over the past few years has been the...

SEO Insider scoop: Let's talk about Core Web Vitals

Google has always wanted to give its searchers exactly what they’re looking for, right when...

A year of writing long form content: Was it worth it?

55,751 words. Little did a younger, more innocent and naive version of me know on that...

MANAGING DIGITAL PROJECTS: Our approach to project management

Just imagine how much crazier James Bond's life would be without M and Q keeping him on...

Why use video in your inbound marketing to attract, engage and delight?

There’s no denying video is skyrocketing and empowering businesses of all sizes to take a...

VIDEO FIRST: Want to create a YouTube channel for your business?

If you've ever thought about creating a YouTube channel for your business, seeing countless...

Digital 22 has acquired a Canadian HubSpot agency to extend its expertise

After recently hitting Elite status, it was only a matter of time until we were on to the next...

How the HubSpot Marketing Hub and CRM platform transformed a heritage business' marketing strategy

South Retford. A place famed for its industrial past and a town once home to numerous furniture...

INBOUND AFTER HOURS: The benefits and pitfalls of account-based marketing

Ah, account-based marketing (ABM). That fresh, new strategy everyone in marketing is talking...

How to get out of a HubSpot contract: A step-by-step guide

  So the day has finally come. There are dark clouds in the sky, there’s sad music playing in...

5 steps to video SEO success

You can maximise the reach and make your video traffic evergreen by following these 5 steps to...

TRENDING UPWARDS: How vital is... Core Web Vitals?

Core Web Vitals. A phrase all of you SEOs are going to have to put up with for the foreseeable...

How to close sales deals faster with video

The age of video is now. 91% of marketers expect to see more noise and competition from video...

How to crush your sales with video sales coaching

Fade in. We see a salesperson scrolling on their phone, checking out ways to incorporate video...

INBOUND AFTER HOURS: HubSpot hit 100K customers! 😯

HubSpot weren't messing around when they burst onto the scene in 2006. It all revolved around...

TRENDING UPWARDS: Intro to SEO

Struggling with your SEO strategy? Not sure how to combat client requests? Feel like hitting...

Digital 22 has become an Elite HubSpot partner

I’ve witnessed a lot of huge milestones since I started Digital 22. Our first (and second) LOVE...

INBOUND AFTER HOURS: The marketer's to-do list for a new year

Tonight is the night, when four becomes two. Doesn't quite have the same ring to it as our...

What is my marketing and sales strategy plan missing?

Alignment? Risk taking? Going back to basic? There’s a lot of advice out there on how you should...

VIDEO FIRST: Top 5 tips for better webinars and video calls

Are you tired of low quality video calls and drab webinars? If you're finding it a challenge to...

The impact of video in sales emails

Dead are the days of dingy and depressing emails, sporting only reams of text, colourful banners...

The tactics you need for your video marketing strategy

When face to face meetings and interaction with consumers became impossible due to COVID-19, a...

How HubSpot’s CRM platform is built differently

A sales software, a marketing tool, a content management system, a service program -  HubSpot...

The 4 main types of effective sales video examples you need to know

When you consider that 95% of a video's message is retained, but only 10% of text and that...

What did we learn from the Manchester HubSpot User Group in 2020?

2020 certainly presented us with some challenges. During the chaos, it also gave us more...

Digital 22 wins The Video Master award from Vidyard

Can't lie. Given the competition, I wasn't sure heading into this one. We were finalists...

How to do account-based marketing with HubSpot

Unqualified leads. One of the banes of the digital marketing world - an individual who hasn’t...

Why now is the best time to start inbound blogging

There’s no doubt that COVID-19 is having a profound effect on our daily lives. While the virus...

INBOUND INFLUENCERS with Michael Litt: How to be confident on camera

2020 forced a lot of companies to work from home. Not being in an office setting has made things...

What do people really want from b2b content marketing in 2021?

If there’s one thing Digital 22's content team likes to give me a bit of stick for, it’s the...

Everything you need to know from HubSpot’s INBOUND 2020 conference

Around the end of September each year, you’d usually find me sitting at my desk in my usual...

Manchester HUG September 2020 round-up: INBOUND 2020 highlights

At the virtual Manchester HUG in September, our very own Head of Sales, Caroline, kicked off the...

Manchester HUG September 2020 round-up: Introducing personalisation into sales

The Manchester HUG virtual event in September welcomed two speakers this month. HubSpot's...

25+ things we learnt from HubSpot's first-ever virtual INBOUND

From social distancing to remote working - so far, 2020 has been filled with a variety of new...

INBOUND 2020: HubSpot's Sales Hub becomes more enterprise-focused with new features

As expected, HubSpot introduced some new updates and features during the first-ever virtual...

INBOUND 2020: The lowdown from Brian Halligan and Dharmesh Shah's keynote

This year, Brian Halligan and Dharmesh Shah swapped the main stage inside the Boston Convention...

Which types of premium content perform best for inbound marketing?

The whole point of creating content using the inbound methodology is to nurture prospective...

Improve your email marketing strategy with intelligent software

Email marketing is a big part of our service offering here at Digital 22. It’s also one of the...

Introducing Digital 22's branding evolution

If you know Digital 22, you know we aren’t afraid of change. In fact, more often than not, we...

“Watch what I do, not what I say” - deconstructing what Gary Vee does.

“Watch what I do, not what I say.” If this was about me, you’d watch me spend too much money on...

Inbound After Hours: Connecting with prospects when we can't meet F2F.

How are you finding making connections with prospects while under worldwide lockdown? Webinars...

Attracting students using inbound: Inbound marketing case study

Going from nothing to a widespread and multi-faceted inbound marketing plan brings in £2.25m...

MILLIONS of visitors & 10x ROI: Inbound marketing case study

From the beginning, this historic client has seen yearly return on investment never drop below...

Multiple sectors & a complex product: Inbound marketing case study

A complex, niche product that needs to reach three very different sectors requires careful...

Webinar: Product Launches - The Four Stages

Recently, things have been very different for everyone. Companies have been adapting and...

How marketers can use sales tools to support their sales teams - Andrew Munnelly.

With Zoom screens replacing stages due to COVID-19, the HubSpot User Group (HUG) had no choice...

HubSpot reporting and how to get the figures your boss needs - Samuel Banks.

With everybody flocking online and events on hold due to COVID-19, the Manchester HubSpot User...

4 Completely Free Tools for Finding Valuable Data to Inspire Your Content Marketing Efforts

Over half of content marketers say they use data to inspire their content marketing.But when we...

How to develop an effective inbound marketing strategy.

The year is 2006. Google splashes out almost $2 billion to buy YouTube, the hype is real as Borat

Digital 22 launches Inbound University

When you work in marketing, it’s important you never stop learning. I know the same can be said...

Digital 22 launches HubSprints.

As you set your goals and targets, it’s normal to see one or two tasks you either never get...

Why you need a content audit before starting inbound marketing. [Free template]

Content is the lifeblood of inbound marketing and I’m not just saying that because it’s what I...

Buyer’s journey: How to plan it and make it useful

We all know why a buyer’s persona is important - by creating personas, understanding their...

How to Get Started With HubSpot CRM in an Afternoon

HubSpot’s CRM tool helps you to easily manage data, track your existing leads and close those...

INBOUND AFTER HOURS: Innovative products and marketing during lockdown, HubSpot CMS and Mark’s dog 🐕.

When times are hard, it forces us all to get innovative. Needs must and all that. So, for this...

COVID-19 challenges webinar - predicting your company’s performance in unpredictable times.

In these challenging times, it’s completely natural for businesses to wonder what’s around the...

COVID-19 challenges webinar - the impact of coronavirus on organic search.

There’s no doubt you have concerns and questions about what’s next for your business. We’re in...

Webinar: helping digital marketing professionals navigate the challenges caused by COVID-19.

The coronavirus pandemic has impacted all businesses in some way or another. In certain...

COVID-19 challenges webinar - making the most of email whilst being respectful to the situation.

It’s safe to say the coronavirus pandemic has affected us all in some way. Businesses are...

COVID-19 challenges webinar - how to deal with uncertainty during this pandemic.

2020 has been an incredibly tough year. Now, everyone is feeling the impact of the coronavirus...

COVID-19 challenges webinar - 6 videos you need to create today.

Recently, our Founder and Director, Rikki, was asked to do a talk. It was about helping...

What is customer delight and why should you care?

The HubSpot Flywheel revolves around customers feeding growth. To turn strangers and prospects...

INBOUND INFLUENCERS with Luke Summerfield: BTS on the HubSpot CMS Hub Launch

Ever wondered what it's like to build and launch something as big and game-changing as a CMS...

5 stages within the customer journey that can make or break conversion

The stages within the customer journey are important and they depend on each other to work...

Why are inbound marketing personas so important?

Inbound marketing - it doesn’t make much sense to try doing it without using personas. Without a...

Inbound influencers with Luke Staton: 3 steps to getting through uncertain times

We're living in challenging times. People are having to make some pretty big changes to the way...

Buyer journey vs customer journey: what are the differences?

I get it, marketing phrases can get pretty confusing really quickly. Between all of the acronyms...

5 of our favourite free inbound marketing tools

If you're keen to augment your inbound marketing methods with some savvy tech and tools, I've...

What to expect during a typical HubSpot agency onboarding process

And the winner is… HubSpot.  You’ve decided that inbound marketing is for you and HubSpot is the...

How to develop the skills you need to be a t-shaped marketer

T-shaped marketers are the next generation of marketing specialists. They’re able to specialise...

Creating customer delight: how to do it in 2020

Creating customer delight is one of the most productive ways in building trust, enhancing the...

How can I get more traffic to my site?

For any organisation, increasing online traffic is one of your top priorities. It’s a very...

Coronavirus in marketing: the impact, data and advice.

From floods to fires, 2020 has already been a testing period. We’re now sadly at a stage where...

How HubSpot is supporting its customers through the coronavirus crisis

As the coronavirus crisis deepens across the globe, uncertainty is proving to be arguably one of...

How to start inbound marketing before you buy HubSpot

So you’ve decided inbound marketing is for you: fantastic decision. But this can be a confusing...

LOVE INBOUND 2020: Luke Carthy - How to smash Google Analytics for eCommerce.

Luke Carthy is an eCommerce Consultant, which is another way of saying online shopping God. He...

LOVE INBOUND 2020: Kirsty Hulse - Super charge your ideas to get better results.

“What is creativity? Why is it so important, now and in the future?” asked Kirsty Hulse, the...

LOVE INBOUND 2020: Luke Summerfield - Building a peak performing website.

Growth-Driven Design (GDD) is a methodology we’re pioneering here at Digital 22. Even though...

LOVE INBOUND 2020: Meghan Keaney Anderson - Evolving your content strategy.

“Breakthroughs only happen when you are completely and utterly blocked.” This was the beginning...

LOVE INBOUND 2020: Paul Mortimer - Blog length vs User experience.

LOVE INBOUND 2019 provided so much insight and it’s no surprise some of our lot wanted to be in...

LOVE INBOUND 2020: Rikki Lear & special guests - Inbound success stories

We wanted to do something a little different at LOVE INBOUND this year. Rather than just telling...

LOVE INBOUND 2020: Yaniv Siegel - Humanising the sales process using video.

We know that video is making waves in the marketing industry, and more and more businesses are...

The A-Z of HubSpot implementation onboarding

With a tool as heavy-duty as HubSpot, you better believe there are a great deal of settings that...

How to use HubSpot Sales and get your team on board.

You’ve put in the time, research and decided that HubSpot is the right choice for you. With all...

B2B lead generation: 8 KPIs to consider and why they’re important

Lead generation is a crucial consideration for any marketing campaign. It’s a key metric to...

Inbound After Hours: Is hosting free events worth it? Plus; pies, takeaways and a LOVE INBOUND recap.

Well, LOVE INBOUND 2020 is in the can and Aleks is editing the footage and podcasts for you. As....

The secret to nailing effective communication with customers.

As important as your marketing and sales teams are when converting leads, your service team is...

What to include in your buyer persona (free template).

If you want to have the best chance of getting prospects' attention in a content-fatigued world...

The state of inbound marketing

The inbound marketing world is dynamic and ever-changing, so you need to stay up-to-date with...

LOVE INBOUND 2020: Luke Staton - "Our people are powerful beyond measure"

From scoring a screamer back in his footballer days to up on the stage in front of thousands,...

D22 wins four HS awards for 2019 client work

The annual HubSpot Impact Awards came around again. We snagged some last year but we’ve only...

Is using video in your sales process even worth it?

Yes. Videos are great additions to every branch of your business, including sales. Think of how...

30 impressive inbound marketing statistics to convince your team it's time to change.

As the world of marketing is constantly evolving, it can sometimes be difficult to determine how...

Inbound After Hours: Why and how to leverage episodic video content.

In the second Inbound After Hours episode of 2020, three of us sat down to talk about how...

Inbound After Hours: January update, HubSpot features and more

Forget your A-Team and Teenage Mutant Ninja Turtles. With 2020 in full swing and plenty of new...

Podcasting for business: the benefits, stats and how to get started

Nowadays, people expect multiple types of content to suit their needs. Not everyone has time to...

Your very own guide to a year in inbound

Inbound is a better way to market, a better way to sell and a better way to serve your customers...

Sales reporting in HubSpot: our favourite dashboards

With your marketing team working one way and sales team another, it’s no surprise that there can...

What do you need to make Inbound Sales work?

Inbound sales are the perfect type of sale because leads know what they want and they know how...

What is the cost of attracting new customers in comparison to retaining?

I might not own a multi-million-pound empire but even I know that the first rule of any business...

Using HubSpot Conversations for your conversational marketing strategy

How you can use HubSpot to make a start with conversational marketing - allowing you to build...

What is the buyer’s journey? Understanding the steps behind modern-day purchases

The buyer’s journey is a process where individuals become aware of a problem, they consider and...

What is HubSpot? The ultimate guide on why you should make the switch

Inbound marketing is the present and the future. It’s ever-evolving, it’s effective and it’s...

How to Close More Deals with Sales Enablement

Sales enablement is all about equipping sales teams with the relevant content and training so...

How to implement HubSpot and get it right the first time

If you’ve been considering HubSpot, you might have questions about the setup. As a HubSpot...

SEO update: Rich snippet pages removed from main SERP listing.

Yesterday, the SEO-Twitter chat was centred around the news that Google has stopped listing rich...

8 inbound marketing trends you need to keep your eye on right now

Inbound marketing is constantly evolving. Here at Digital 22, we love keeping up with the new...

Inbound marketing solutions: Why an expert agency is the perfect answer

As the inbound methodology is constantly evolving, there’s so much to learn - especially if...

Inbound After Hours: Finding the right candidate with inbound recruitment

Ah, recruitment. The age-old problem of attempting to find the perfect fit for your team while...

Inbound Influencers Podcast: How to grow your business with eCommerce with Luke Carthy

In this episode of our Inbound Influencers Podcast, Rikki chats to Luke Carthy. Luke, in his own...

Inbound After Hours: The importance of a people-driven culture code

Netflix. Slack. HubSpot. Some of the biggest companies in the world have implemented a culture...

Inbound Marketing for Enterprise Companies: Implementing Campaigns Effectively to Deliver Ambitious Growth

What if we were to tell you that Inbound Marketing can help turn your enterprise’s ambitious...

Introducing the new features in HubSpot Marketing Hub Enterprise

HubSpot is well-known for offering an easy interface and seamless user experience. They’ve...

HubSpot vs Marketo: Which platform should you choose?

Today’s consumers are spoilt for choice when it comes to solutions to soothe their challenges....

Inbound After Hours: How to get the most out of your ad spend

  The pay-per-click (PPC) advertising model continues to grow in popularity. It’s now an...

New to inbound? Here’s how to do inbound marketing like a pro

A lot of people are asking how to do inbound marketing. It’s a style of marketing that’s fresh,...

Which Is Best For Inbound: Agency vs In-House Marketing?

With the growth of inbound marketing as a response to failing outbound techniques, more and more...

9 Benefits Of Video Marketing For Growing Businesses

With 54% of consumers wanting to see branded video content from businesses, 55% of people...

Inbound marketing results - what can I expect and when?

Yeah...this is one of those blogs where I’ll tell you that the answer to when you can expect...

Solving a whole world of customer service queries: HubSpot Impact Award submission for Service Enablement

Despite being part of the Russell Group, renowned as one of the leading groups of universities...

Integrating HubSpot to talk to custom SAP builds: HubSpot Impact Award WINNER for Integration Innovation

A prestigious university with an enterprise-scale tech stack needed to integrate their HubSpot...

How Growth Driven Design helps market development properties around the globe: HubSpot Impact Award WINNER for Website Design.

Due to the fluid nature of property development projects, the Growth Driven Design methodology...

Modernising the entire sales process of a heritage business using HubSpot Sales: HubSpot Impact Award WINNER for Sales Enablement

Whilst the product is crafted in a hands-on, highly bespoke and labour intensive way, there's no...

New Google Ads Reps & their suggestions.

If you’re reading this and you advertise on Google Ads, I have no doubt that by now you will...

GDPR for inbound marketers - A step-by-step guide

So, there was a lot of talk surrounding GDPR in 2018 and rightly so. It had the potential to...

Inbound Marketing KPIs You Should Care About in 2020

When it comes to key performance indicators (KPIs), there are the obvious ones and then there...

Why it's important to keep your marketing knowledge and skills up to date

The marketing landscape is dynamic and always changing - trends, technology and tactics are...

5 examples of ridiculously good inbound marketing campaigns

Inbound marketing methods guarantee some pretty impressive results. Now, sometimes marketing...

How much does Google Ads cost?

The most recent data suggests the average cost-per-click (CPC) for Google Ads is £1.90 on the...

40 Tried and Tested Conversion Tactics

Website conversion is the percentage of visitors that visit your site and complete an action...

How to increase the quality of your leads in 10 simple steps

The marketing landscape is always changing. What worked one year for successful leads might be...

Why social media marketing is an underrated tool in your Inbound strategy

When a social media campaign is creative and well-executed, it can be a powerful addition to...

Is my website's bounce rate too high? [industry benchmark data]

Your website is generating traffic. It’s technically sound with everything logged in Google...

What is a buyer persona? Why defining your customer will boost conversions

A buyer persona is a semi-fictional creation of your ideal customer. By collecting and using...

The 15 benefits of having email automation workflows

Email automation workflows are automated emails that are sent to help nurture leads into...

4 of our Favourite Email Marketing Examples and Why They’re Brilliant

Over the years, the quality of email marketing has been consistently rising to keep up with the...

How to make the most out of your HubSpot's free package

HubSpot’s marketing hub offers four different packages: Free, Starter, Professional and...

Digital 22 runners up in Vidyard’s 2019 Video in Business Awards

In our first-ever entry into Vidyard’s 2019 Video in Business Awards, Digital 22 was awarded a...

15 most viewed Christmas adverts of all time

Bah, humbug. We're doing this again? I guess it's finally upon us. The time of the year where...

7 of the best chatbot solutions for marketers

Unbelievably, chatbots predate personal computers. The first form of conversational AI was born...

How to create a chatbot for my website on HubSpot

HubSpot is able to build three types of chatbots: Qualify leads bots, Book Meetings bots and...

Does inbound marketing really work? Here's how to convince your boss it does

Originally written: Apr 2016Updated: Nov 2019 To successfully convince your boss that inbound...

4 common mistakes made when it comes to email automation

The first (and maybe the most vital) mistake which a lot of people tend to make when it comes to...

What are the biggest misconceptions about inbound marketing?

Originally published: Apr 2016Updated: Nov 2019 Inbound marketing often comes up against lots of...

The key differences: Inbound vs. outbound marketing

Originally Written: Apr 2015Blog Updated: Nov 2019  Outbound marketing is one-dimensional as...

4 of the best HubSpot integrations that can help you generate leads and close deals

HubSpot is able to integrate with over 300 different platforms. All of these integrations can be...

Building bridges from sales and marketing with Richard Mann

The first talk at the final Manchester HUG of the year saw Richard Mann, Co-Founder of sales...

7 shocking inbound marketing myths you'd actually believe

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2019 HubSpot product announcements with Alexis Deuwel

At the final Manchester HUG event of 2019, Customer Success Manager at HubSpot, Alexis Deuwel,...

Can I run a successful inbound marketing campaign with HubSpot Marketing Basic?

Welcome to HubSpot Basic Training, Private. If you’re considering your options for a first...

How to conduct an email marketing automation audit

Carrying out an email marketing automation audit helps you measure the performance of your email...

How to quickly learn how HubSpot works

Whether it’s building landing pages or importing deals, there’s loads of different areas of...

4 best practices for highly effective email workflows you need to know

Email workflow best practices, also known as drip campaigns and email automation, is something...

How to import your contacts with HubSpot

Similar to most things in HubSpot, importing contacts onto your database is pretty...

SEO basics: what keywords to target on a page?

Originally Written: Apr 2013Updated: Nov 2019 At Digital 22, we’ve been utilising and honing our...

Planning for 2020: How to allocate your budget for digital marketing

Originally Written: Apr 2015Blog Updated: Nov 2019 Allocating a marketing budget can be one of a...

It's not just for email! 3 other things you can do with HubSpot workflows

HubSpot’s workflow tool goes way beyond sending automated emails. There’s loads more  ways it...

'Should I use HubSpot?' 50 fundamental reasons why you should

The marketing world is packed full of loads of different inbound software all promising to help...

3 easy ways to improve HubSpot Landing Pages and 3 brilliant layouts

Have you ever used the HubSpot Marketplace? If you haven’t, you’re in luck since HubSpot offers...

Here’s how to improve your email marketing strategy

Email marketing is a great way to build strong relationships and spread the awareness of your...

Lead grading explained: Why it's important for inbound marketing and how to get the best results from your data

Lead grading (also known as lead scoring) is the process of assigning numerical values to each...

Celebrating 6 years of Digital 22

Digital 22 became a limited company exactly six years ago today. Time has flown by and lots of...

Can you auto-populate form fields on HubSpot using query strings?

You definitely can auto-populate form fields in HubSpot, via cookies and query strings if needs...

Settings, stages and more: How to set up Hubspot CRM

HubSpot’s CRM software has loads of amazing benefits, and the best thing about it is that it’s...

4 best practices to help you ace lead scoring using HubSpot

If you want new methods to increase leads and boost sales productivity, then you need to...

How to create a form in HubSpot: Everything you need to know

This blog will discuss the steps you need to take to create an effective form within your...

HubSpot user permissions: how to edit permissions like a pro

So you’ve accidentally given the work experience kid Super Admin permissions on HubSpot in their...

Vidyard’s four new product tiers:What does this mean for marketers?

Vidyard is replacing their original offerings with four new product tiers for businesses who are...

6 of the Best Landing Page Examples to Inspire You in 2019

Have you been looking for landing page examples? Well, you’ve come to the right spot. Landing...

Inbound After Hours: Highlights from INBOUND 19 in Boston

Facebook visibility, storytelling power, HubSpot analytics and the Five Cs Model. Our team of...

How to make the perfect SMART goals template

Before we get into the nitty-gritty, let’s set the record straight and discuss what a SMART goal...

All about HubSpot's Slack integration: How to connect, the features, benefits and more

HubSpot can integrate loads of different software. Well over 200, in fact. One of their latest...

Why setting sales pipeline stages is so important in HubSpot

Your sales pipeline works by placing your leads, prospects and sales opportunities at different...

How a Chatbot from HubSpot will help you build meaningful relationships

  Chatbots are the future of customer engagement. Consumers are smarter, less reliant on sales...

I made a video every day in September and here's what happened

If you follow me on social media, you may have noticed I recently started posting videos.

3 powerful ways chatbots are impacting B2B marketing

Although a robot managing your entire social media presence, sales efforts and marketing seems...

Lead generation bots: why they should be a marketer’s best friend

Whether you’re asking Alexa for a compliment to receive an emotional pick-me-up or checking in...

How to import templates on HubSpot: 5 simple best practices

Creating a few different templates for emails, blogs and pages can make your life a whole lot...

Chatbot vs live chat - 4 differences and how to pick the right one

In the red corner, with 24-hour automated functionality and the ability to give you hours back...

The best, the popular and the most powerful: 4 great chatbot frameworks you need to know

Deciding to build a chatbot is just the first step. Next, you’ll need to consider the different...

10 useful secrets to develop a promising chatbot strategy

If you didn’t know by now - chatbots are taking the marketing world by storm. It’s super clever...

The rise of the bot: your ultimate chatbot best practices guide

By 2020, over 80% of businesses are expected to have implemented some sort of chatbot automation...

34 key things we learnt at INBOUND 19 in Boston

Boston; home of the American Revolution, the Boston Red Sox and for a short period of time, a...

12 beautiful chatbot UI examples that will definitely inspire you

For any chatbot to be a success, it needs to aid the overall user experience. If it’s helpful,...

Lead scoring in HubSpot: Best practices, tips and getting started

The Manchester HUG in August was an incredible event. Three talks, three individuals with a wide...

Smart content and personalisation in HubSpot by David Chaves Rodríguez

At the Manchester HUG, David Chaves Rodríguez, a Customer Training Specialist at HubSpot, took...

INBOUND 19: A roundup of what we learnt at HubSpot’s Partner Day

INBOUND 19 is officially in the books. The Digital 22 crew that attended are slowly getting over...

5 simple reasons why conversational forms are the future

Conversational forms are rule-oriented chatbots, learning from user responses they receive. Web...

Conversational design - how to make it a key part of your marketing strategy

Chatbots are one of the leading examples of conversational design and many companies have begun...

HubSpot vs. WordPress vs. Drupal

Looking to find out which CMS is right for you and your business? Look no further! We've...

INBOUND 19 - HubSpot announces five new product updates

As we do every year, Digital 22 has sent eight members of our team to the annual INBOUND event...

Can you create conversational forms on HubSpot?

There’s currently no option to create conversational forms on HubSpot. But don’t worry, there’s...

How to choose the right chatbot builder: An easy guide for newbies and veterans

Although there’s the option to build a chatbot from scratch, most people turn to a chatbot...

Google Ranking Factors 2019: 5 key takeaways

We’re pretty huge Rand Fishkin fans at Digital 22. He was a guest on our podcast a couple of...

How to make a chatbot in HubSpot in 5 easy steps

HubSpot is known for being extremely user-friendly. The platform has been laid out with the...

I'm busy, should I really attend a marketing event?

It can be difficult to prioritise personal development when there’s lots of work to be done at...

How to get people using your HubSpot chatbot

You’ve recently implemented your bot onto HubSpot and are happy with the strategy in place. The...

Chatbot marketing: 12 crucial mistakes you need to avoid

To remain competitive and meet the demanding needs of customers who now expect businesses to...

8 features to look for in the perfect live chat software

Today’s customers aren’t used to waiting. Webpage speeds are faster than ever, whole seasons of...

INBOUND INFLUENCERS: How important video is for sales (and loads of tips) with Maria Ilic

Another week, another podcast. This time, we’ve got a 20-minute show with a video expert from...

5 benefits of live chat over chatbots (but is it really better?)

Although chatbots and live chats share a common goal (to support and scale business teams in...

INBOUND INFLUENCERS: How easy is it to get started with video? With Rob Sale

In early 2019, we chose to become an official Vidyard partner. When we saw the back-end...

4 reasons why you should encourage your employees to attend conferences

In today’s eager to learn society, there are so many interesting and high-quality conferences to...

5 Easy Steps to Reduce Your PPC Costs

Working to a set budget can be difficult and making sure you achieve the best possible outcome...

LOVE INBOUND: The marketing conference you need to attend

On the 27th of February 2019, we hosted LOVE INBOUND 2019 at Holmes Mill, Clitheroe. The event...

How to Finally Get Started With Conversational Marketing

You’ll probably already have a good idea of what conversational marketing is, even if you aren’t...

Inbound After Hours with Dave Gerhardt: How to do great B2B podcasting and marketing like an actual person

I’m not sure what my favourite bit about doing this podcast was. Beforehand, being a massive fan...

Innovative chatbot examples: 9 excellent ways they're used by big brands

Chatbots allow you to nurture your MQLs in seconds and instantly respond to visitor queries....

5 essential marketing skills you need and how to develop them

Are you a T-shaped marketer?

4 of the best chatbot software and how they can help your business

If companies wish to remain competitive in the modern market, they need to consider leveraging a...

Inbound After Hours with Larry Kim: How huge messenger marketing actually is

We took a bit of a break from recording the podcast but we’re back at it. And we’ve picked up...

How to stay up-to-date with the latest marketing trends in 2020

Trying to keep up with digital marketing trends can seem like a walking nightmare for marketers....

How do chatbots work? The beginner’s guide

A chatbot is an artificial intelligence software that’s designed to stimulate conversation with...

The unsung benefits of attending conferences

These days, there are so many brilliant ways to learn and work on your skills. You can read or...

Can chatbots influence your ROI?

Chatbots can be very beneficial to companies that implement them into their marketing...

Google Ads: The often forgotten factors & why they matter so much: The key takeaways from the Manchester HUG

The third and final talk at May’s HUG was presented by Chris Ellis, the PPC Marketer here at...

12 months learning from inbound video: The key takeaways from the Manchester HUG

Digital 22 started fully using Inbound Video around a year ago. Although we’ve had some great...

5 Impressive ways a chatbot enhances customer service

Technology is advancing and at an ever-increasing speed. Businesses can take advantage of this...

Getting started with inbound PR: the key takeaways from the Manchester HUG

At our latest HubSpot User Group event in Manchester, we were joined by Global Partner Program...

6 reasons your business needs a chatbot

Basically, a chatbot is a programme that’s been designed to mimic and have conversations with...

HYPERGROWTH 2019: Themes, takeaways and what’s next?

Some of the D22 team were lucky enough to attend HYPERGROWTH 2019 in London recently. We were...

From microphones to host sites: How much does inbound video cost?

You’ve got to spend money to make money and that’s especially true when it comes to creating...

6 powerful benefits of inbound video in your next marketing campaign

Your customers are demanding video content from you. A HubSpot survey found that 54 percent...

LOVE INBOUND 2019 - Fireside Chat With HubSpot’s Christian Kinnear

The first-ever LOVE INBOUND event proved to be a massive success. The entire team at Digital 22...

How to use engaging video content perfectly in an inbound marketing campaign

When done correctly, video can seamlessly integrate with your inbound marketing campaign and...

LOVE INBOUND 2019 - Fueling Growth With AdRoll’s Johanna Eichhorst

On the surface, it doesn’t seem like what AdRoll has to offer would benefit the LOVE INBOUND...

Using video on landing pages - Does it even work?

Yes. 100 percent yes. It’s not even up for debate. Using videos on your landing pages has a...

LOVE INBOUND 2019 - Focusing on the Customer With HubSpot’s Robbie McFarlane

No inbound marketing event would be complete without input from HubSpot. That’s why at our...

How long should a marketing video be?

If you’ve decided to add inbound videos to your marketing strategy, then firstly,...

LOVE INBOUND 2019 - SEO Tips and Advice with Digital 22's Rikki Lear

If you were fortunate enough to be at LOVE INBOUND 2019, then you’ll have enjoyed fantastic...

Using video in email automation to boost open rates. Here's how to do it

Want to know how to boost your email open rates by 19 percent, click-through rates (CTR) by 65...

LOVE INBOUND 2019 - The Rise of Video in Marketing with Vidyard's Terrance Kwok

The first ever edition of LOVE INBOUND was a fantastic opportunity to hear from some of the...

LOVE INBOUND 2019 - Comfort Zones with Digital 22’s Mark Byrne

Hosting LOVE INBOUND was a pretty nerve-wracking experience for the entire team. While it went...

Recap: Digital 22’s first-ever LOVE INBOUND event

After a hectic few months, we finally moved into our brand spanking new office in the renovated...

LOVE INBOUND 2019 - The Age of the Buyer with HubSpot’s Aidan O’Leary

Our first ever LOVE INBOUND event was a huge success. Not only was it an amazing day for all...

How to Optimise an Account-Based Marketing Campaign with HubSpot

When done correctly, the combination of account-based marketing (ABM) and inbound works...

How to Nail an International Inbound Marketing Strategy

When you consider that 85 percent of small-to-medium business predominantly use inbound...

How Smart Content Can Enhance Your ABM Strategy

On an enterprise level, forget about being broad. The purpose of Account-Based Marketing (ABM)...

Why a Lack of Sales and Marketing Alignment is Holding Back Your Inbound Strategy

The closer your sales and marketing teams work, the better it is for your entire company. To...

7 reasons your boss would actually love the HubSpot CMS.

HubSpot’s Content Management System (CMS) Hub isn’t your average CMS. It’s the next generation...

4 Types of Inbound Content to Deliver in an ABM Strategy

Compared to inbound marketing, account-based marketing (ABM) is a more strategic approach on how...

The What, Why and How of Inbound in Account-Based Marketing

5 Mistakes to Avoid When Running Personalised Marketing Campaigns

Consumers now expect personalised marketing and businesses that use data-driven campaigns to...

How to use Personalisation to Offer Customers a 1-1 Marketing Experience

One-to-one marketing (or 1:1/1-1, whichever you prefer) is a CRM strategy which emphasises...

3 Well Known Brands That Have Adopted Inbound Marketing

Thousands of businesses have adopted the revolutionary inbound methodology over the years. But...

3 Ways to Convince an Enterprise Company to Invest in Inbound Marketing

Inbound marketing is quickly becoming the hottest strategy on the market. And for good reason...

Why In-House Teams Struggle With Enterprise Inbound Marketing (and How to Fix it)

Enterprise businesses typically struggle with in-house marketing.  From a lack of capabilities...

6 Best Practices for Managing Large Email Lists so You Can Organise Like a Boss

Managing and maintaining your email lists is a crucial part of successful email marketing...

6 Email Automation Ideas to Drive Your Event Marketing Plan

So, you’ve got an event coming up and now it’s time to drum up some interest to make sure you...

What is HubSpot Doing About Data Security?

When it comes to choosing your marketing automation software, you want to be absolutely sure it...

The Rise of the Enterprise Chatbot Platform and How It Can Transform Your Conversions

The constant evolution of technology has led to shopping and buying behaviour forever changing...

The Ultimate Guide to Choosing the Right Enterprise Marketing Automation Software

When it comes to marketing automation, it’s not all about the end sale. A lot of businesses are...

How to Develop an Awesome Global Marketing Strategy with Inbound in Mind

The inbound methodology is widely used by smaller B2B businesses. But can larger enterprise...

Is it Important to Have a Lead Management System in Place?

Forty-six percent of marketers with well-planned lead management strategies have sales teams who...

What is Lead Management and How Do I Pull it Off Well?

How much easier would business be if you knew exactly what the customer wanted when they first...

4 of the Best HubSpot Integrations You Need for Your Sales and Marketing Team

What separates HubSpot from a lot of other customer relationship management (CRM) platforms is...

HubSpot vs Salesforce: Which CRM platform reigns supreme?

The bigger your company grows the more data and leads you’re going to have to manage. This is a...

Everything You Need to Know About HubSpot’s Enterprise Features

Enterprise companies usually have so many complex moving pieces involved, such as more tools to...

Behind the Enterprise Marketing Curtain: Tactics to Learn From HubSpot

No enterprise company wants to be one that follows the crowd rather than blazing their own...

Choosing an Enterprise CRM: 10 Features to Look Out For

Every enterprise company needs to have a comprehensive customer relationship management (CRM)...

What's the Difference Between a Marketing Qualified Lead or Sales Qualified Lead?

An MQL is someone who is engaged with your team’s marketing efforts but isn’t ready to speak to...

Why You Should Create a Service Level Agreement Between Marketing and Sales

For a company that has true ambitions of sustainable growth, the alignment of their sales and...

How to Write Sales Emails That Get Responses

When it comes to sales emails, it’s one thing for a recipient to open them but another thing...

4 Essential Marketing KPIs Your CEO Will Care About

There are literally hundreds of reports that you can create to see how your inbound campaigns...

Digital 22 Wins HubSpot EMEA Partner of the Year for 2018

Our Favourite HubSpot Sales Tools and Why We Love Them

Just like the old saying “behind every great man, there’s a great woman”, behind every great...

Digital 22 Wins a Bunch of HubSpot Impact Awards

Digital 22 has won four internationally recognised awards for their services during 2018. The...

5 Insightful Reports You Can Create For Your Sales Team

Rather than your sales team wasting their time and focusing outwards on prospecting, it makes a...

3 Signs That Your Business Needs a Sales Enablement Strategy

The modern day buyer is more independent than ever before. Before talking to any...

How to Integrate Salesforce with HubSpot

The only way you’re going to see any substantial growth on an enterprise level is if you can do...

4 Reasons Why Your Agency Should Try Sales Enablement

Sales enablement can be massively beneficial to your business. Whether it’s improving...

10 Steps to creating a Sales Playbook

Time’s running out. There’s sweat dripping from your forehead. A lump in your throat. You’re in...

The 7 Biggest Benefits of Sales and Marketing Working Together

Some things are just meant to be together. Peanut butter and jam. Ross and Rachel. Alcohol and...

10 Sales Collateral Ideas You Need to Implement This Quarter

The days of handing out some brochures and flyers might have been simple ways to boost...

Why You Need Sales Enablement Content (and Some Ideas to Get Started)

Content can make or break your entire sales process and that’s the main culprit of why many...

Why is ‘outbound vs inbound sales’ even a question in 2021?

If the fierce battle between Thanos and the Avengers had you on the edge of your seat, then...

WTF are Sales Trigger Events? And How Do They Even Help?

You’ll already know just how important it is for your sales team to contact the best prospects...

What is Sales Enablement?

Although talk of sales enablement is dominating the inbound marketing world, there’s currently...

7 Benefits of Working With an Expert HubSpot Partner Agency

If you’re switching to HubSpot after working on a different platform, then it can take a little...

How a HubSpot Agency Can Help You With More than Just Marketing

HubSpot agencies are great for adding extra strings to your marketing bow. But, this isn’t all...

9 Important Questions to Ask When Picking the Perfect HubSpot Agency Partner

Choosing a HubSpot partner to work with isn’t a decision that you should take lightly. Working...

10 Ways to Create an Effective Lead Qualification Process

Through no fault of their own, a lot of sales teams are having to waste valuable time chasing...

Introducing Five New Additions to the Team

It's no secret that Digital 22 is growing rapidly and just before we enter 2019, we'd like to...

How to Improve Sales Productivity

Sales teams all over the world would be ecstatic if every single lead was created equally. It...

Case Study: How 6 Years of Consistent Inbound Growth is a Great Fit for All Involved

See how inbound marketing grew monthly views by close-to 14,000%, helped our client expand into...

HubSpot Website Impact Award WINNER: How GDD Has Given Actionable Insights and Results

WiFi SPARK were struggling to make sure their website visitors received an experience that...

HubSpot Graphic Design Impact Award WINNER: How We Used Animated Video to Explain a Client's Abstract Product

WiFi SPARK created a product which improves people's experience whilst being a patient in...

8 Top Tips to Improve Sales Team Motivation

Different members of your sales team will want recognition in various ways but one thing they...

Stop Cold Calling: The 7 Main Disadvantages

Cold calling is dead. We’ve probably all been on the receiving end of one even to this day and...

HubSpot Sales Enablement Impact Award WINNER: How We Helped a Client Use Automation to Nurture Leads Digitally and Physically

This blog post was submitted for a HubSpot Impact Award for Sales Enablement. It tells the...

Why? What? How? All About Sales Marketing Alignment

Barcelona vs. Real Madrid. Boston Red Sox vs. New York Yankees. Baltimore Ravens vs. Pittsburgh...

2,500+ HubSpot Agency Partners: How Do You Choose the Best One?

There are over 2,500 agencies on the HubSpot Partner Directory for you to sort through when...

Is Sales Automation the Best Way to Secure Leads?

You’re probably in the same boat as many other sales managers and sales teams when it comes to...

HubSpot Diamond Partners: What Makes Them So Special?

When looking for a HubSpot agency to work with, you’ll probably see that each one has achieved...

The Importance of Net Promoter Score (NPS) with Robbie McFarlane - Inbound After Hours Podcast

INBOUND 18 was a very successful and memorable trip for Digital 22. Everyone in attendance...

How to Plan & Write an Inbound Marketing Email Workflow

Marketers can’t be blamed for assuming that creating workflows are a long-winded task. In...

Flywheel explained with Jon Dick - Inbound After Hours podcast

INBOUND 18 proved to be a memorable event in Boston this year. Not only for everyone in...

7 quick video ideas marketers can implement this week

Although inbound video marketing now needs to be taken more seriously than ever, it doesn’t mean...

How to add video content to your inbound marketing strategy plan

By now, you must have heard just how important inbound video is to your marketing efforts....

What is inbound video?

Just like (written) content marketing, video marketing isn’t a brand new principle that...

The importance of video marketing & how to do It

There’s no shying away from the fact that your written content is always going to be important....

How to Plan and Run an Event - Inbound After Hours - Ep. 31

There's a great deal to do when it comes to planning an event. Venue. Equipment. Live streaming....

Data Check: What Happened When We Stopped Podcasting for Nearly 6 Months?

We take podcasting quite seriously at Digital 22. Not only does it act like an ‘escape’ to sit...

How to Organise HubSpot Forms for Inbound Success

Forms are a great tool to use in inbound marketing. Whether it’s to improve website conversion...

How To Set Up an Automatic Monthly Blog Email in HubSpot

You could well be creating the greatest blogs possible for your business on a regular basis....

You Should Be Doing Monthly Inbound Marketing Reports. Here’s Why

Considering that it takes around 9 to 12 months for results to actually come to fruition from ...

9 videos you should definitely have on your website and why

Written content is always going to be important, but since production became accessible to...

What is HubSpot Now? - Inbound After Hours - Ep. 30

Recently, the focus has rightfully been on Facebook and the algorithm change which is surely...

How Often Should You Update Your Blog For Inbound Marketing Success?

Your blog is the focal point of your marketing campaigns, or at least it should be. Attracting...

How Many People do In-House Teams Need to do Inbound Marketing Effectively

To drive optimal results for every one of your inbound marketing campaigns, you need an...

Improve Website Conversion Rate by Using These Form Fields

Our marketing efforts would be made so much easier if there was one guaranteed and foolproof way...

How to Set Up an A/B Test in HubSpot to Help Data Driven Design

Data Driven Design is essential when it comes to knowing which impactful changes you need to...