The Ultimate Inbound Marketing Templates Pack

Attention in-house marketers! This pack of 5 free inbound marketing templates contains everything you need to: understand your personas, spot gaps in your content, align your sales and marketing funnel, and plan/execute successful email automation.

Inbound Marketing Templates

Everything you need to make your first Inbound Marketing campaign a success!

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What Do I Get When I Download This Template Pack?

Green Tick CONTENT AUDIT TEMPLATE

Use this worksheet to list your current available content and map it to the Buyer’s Journey. You can then visualise where the gaps are in your content strategy.

Green Tick WORKFLOW TEMPLATE

A quick reference sheet to create an effective workflow that is linked to a top of the funnel content piece. Use the questions to the left to focus things like your tone of voice, choice of CTA within each email and time delays.

Green Tick CONVERSION FUNNEL TEMPLATE

Working your way back up the funnel, use the % values to calculate how much traffic you will need to hit your business goals. You will need to speak to your sales team to get the bottom of the sales funnel info (they aren't as scary as they seem!)

 

Green Tick BUYER PERSONA TEMPLATE

Use this sheet to define your personas. By completing these you can ensure you have everything you to know for effective marketing. Get the info from your knowledge, online research and interviewing the personas (don't miss this bit)

Green Tick BUYER JOURNEY TEMPLATE

Each persona will need a unique buyer journey. Completing these will help you map out what content you need to create at each stage. having content for every stage is essential for successful inbound marketing.

 

 

 

 

 

 

Inbound Marketing contains many moving parts. The business we help tell us that it's difficult to know where to start. These fantastic templates simplify the process, ensuring you create a solid, strategic foundation from which to build your first Inbound Marketing campaign.