CONTENT AUDIT TEMPLATE
Use this worksheet to list your current available content and map it to the Buyer’s Journey. You can then visualise where the gaps are in your content strategy.
A quick reference sheet to create an effective workflow that is linked to a top of the funnel content piece. Use the questions to the left to focus things like your tone of voice, choice of CTA within each email and time delays.
CONVERSION FUNNEL TEMPLATE
Working your way back up the funnel, use the % values to calculate how much traffic you will need to hit your business goals. You will need to speak to your sales team to get the bottom of the sales funnel info (they aren't as scary as they seem!)
BUYER PERSONA TEMPLATE
Use this sheet to define your personas. By completing these you can ensure you have everything you to know for effective marketing. Get the info from your knowledge, online research and interviewing the personas (don't miss this bit)
BUYER JOURNEY TEMPLATE
Each persona will need a unique buyer journey. Completing these will help you map out what content you need to create at each stage. having content for every stage is essential for successful inbound marketing.