Want to get started with inbound, but need some help?
Getting started or improving your inbound marketing is hard and time-consuming. We know that! That's why we have created five ready to use inbound marketing templates which will get you on the right path. Before you write a blog, create a landing page or optimise your site for inbound you MUST plan your work first to get the best results.
Use this sheet to define your personas. By completing these you can ensure you have everything you to know for effective marketing. Get the info from your knowledge, online research and interviewing the personas (don't miss this bit)
Use this worksheet to list your current available content and map it to the Buyer’s Journey. You can then visualise where the gaps are in your content strategy.
Working your way back up the funnel, use the % values to calculate how much traffic you will need to hit your business goals. You will need to speak to your sales team to get the bottom of the sales funnel info (they aren't as scary as they seem!)
Each persona will need a unique buyer journey. Completing these will help you map out what content you need to create at each stage. having content for every stage is essential for successful inbound marketing.
A quick reference sheet to create an effective workflow that is linked to a top of the funnel content piece. Use the questions to the left to focus things like your tone of voice, choice of CTA within each email and time delays.
Download our inbound marketing templates, FREE, now and kick start your inbound marketing journey.
Every member of the team is certified in inbound marketing (even our accounts and HR teams) so everyone will speak your language. Beyond that every specialist has certifications which prove that they are at the top of their game and therefore can do the best job for you. Here is a sample of those certifications:
From rolling out HubSpot 73 times successfully to working with clients from all kinds of sectors, we’ve got years of experience as an inbound marketing agency. We’ve tried and tested techniques and learnt from mistakes in the past which allow us to offer excellence today.