Get The Perfect Introduction To Inbound Marketing

A few years ago, we wrote an eBook on the secrets of inbound marketing. It outlined some of the basics of inbound and why it was an improvement on traditional marketing methodologies.

But that eBook was written in 2014 when inbound was only just starting to hit the big time.

A lot has changed since then. If you want to get started with Inbound or just learn a little more about how it can help you and your business, then this is the ebook for you.

What topics are covered?

Whey does this ebook exist?

It’s almost 15 years since the term inbound marketing started to be noticed in the corners of websites and search engines, so now seems a good time to reassess its journey and what’s changed.

The Flywheel - the extended version

INBOUND 18 saw the introduction of the flywheel. The flywheel’s stages are attract, engage and delight. But what does that actually mean for us marketers? What should we be doing at these stages? Well you can find out in this ebook...

The indisputable stats of inbound marketing

There are so many different surveys, studies and statistics we could reference in this section that highlight just how effective inbound marketing is. We'll show you some of the best.

The How

We will touch on why inbound marketing is the right course of action for your business, so it's only right we focus on how you can go about doing it too.

Knowing your persona

Inbound beyond HubSpot

What Inbound Marketing Will Do:

01
Identify your ideal customer
02
Provide you with a thorough process to generate the information they need and present it in a format they expect
03
Provide effective techniques your business can use to approach prospects on their terms, at the right time
04
Develop your brand's authority, allowing it to become a 'thought leader' in your industry
05
Create evergreen marketing resources for prospects to access 24/7
06
Build relationships within your target market, turning web traffic into promoters of your brand, product or service
07
Increase your site traffic dramatically as you become an
08
Create a solid framework for content automation - allowing you to

What It Will Prevent:

01
Your brand driving away potential customers with interruptive messages
02
Wasting your marketing budget putting your message in front of people who are not interested
03
Getting high-number but low-quality traffic numbers from inefficient one-time strategies that drive the wrong people to your homepage, skewing your analytics and increasing your bounce rate

All our guides are created by our team of experts who are all certified by industry leaders

Every member of the team is certified in inbound marketing (even our accounts and HR teams) so everyone will speak your language. Beyond that every specialist has certifications which prove that they are at the top of their game and therefore can do the best job for you. Here is a sample of those certifications:

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Brought to you by Digital 22

From rolling out HubSpot 73 times successfully to working with clients from all kinds of sectors, we’ve got years of experience as an inbound marketing agency. We’ve tried and tested techniques and learnt from mistakes in the past which allow us to offer excellence today.