Growth-Driven Design.

A website design process that takes away the stress and delivers results. Your website is too important to only develop once every few years. Check out our prices

State of play: GDD vs traditional web design

Web design trad vs gdd

Why is the GDD process better for marketers like you?

Better results.

Let’s face it. All your boss cares about is the results and that’s where GDD comes into its own. GDD is based on real user data and becomes better over time as we learn where the points of friction are and what users really need. With GDD, results really do outshine traditional web design.

You can see below the typical difference in visitors, leads and revenue from GDD vs traditional web design…

GDD trad vs gdd results

A less frustrating process.

Because you know everything's happening for a reason.

As well as the results, we know marketers like you care about the process - after all, it’s you who needs to manage to process and expectations internally.

With GDD, you can get a website live in 30-60 days, typically four times faster than traditional web design. That means we get to launch much faster; the pressure is off you and we can start improving the site - rather than waiting around.

GDD trad vs gdd time frames@2x

Spread the cost. Remove the risk.

Rather than paying out the full fee for the website on completion (or even before), with GDD, the cost is spread over a longer time period.

With GDD, you’ll pay an initial fee to cover the strategy meetings and the launchpad website, but this is typically only 30-40% what you would pay out with traditional website design. Then you pay a small continuous improvement fee each month. In the long run, you may pay more, but the results will speak for themselves. You get a website that continually improves using measurable data without losing leads and customer interest.

You get a website that continually improves using measurable data without losing leads and customer interest.

For you, this strategy means it is much easier to budget. Instead of going to your boss and asking for a big, one-off pot of money for a website build every two to four years, you can budget in a modest ongoing cost instead.

1. The blueprint.

Here we develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.

2. Build the engine (launchpad).

Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimise from.

3. Performance tuning.

With traditional web design, how often do you make impactful improvements to your website? 40% of marketers only make impactful improvements to their website once or less per year (based on responses from a 2016 Hubspot survey).

Plan, build, learn and transfer.


Verify we have a consistent flow of organic visitors for testing and hitting goals.


Creating real value for the user. 


Make sure users can find the value as easily as possible and leave the site feeling happy. 

Conversion rate optimisation

Analyse points of friction on the site to reduce them, resulting in a smoother user experience.


Ensuring visitors come back to solve their points of pain. 


Provide a personal experience for users based on their persona type or lifecycle stage. 


Create resources and tools which produce leads.


Find ways to get users to tell other people about the site.

Why choose Digital 22 for your GDD project?

We have worked with and been trained by Luke Summerfield, Founder of Growth Driven Design, and are therefore a fully certified GDD agency (one of only a handful in Europe).

Not only do we understand GDD and use it to get results way beyond client expectations, but we also produce when it comes to design and aesthetics (a rare combination).

Client testimonials

Gordon Nardini, Chameleon Pens
“The team at Digital 22 have gone above and beyond with the service they have provided us, with the launch of 5 e-commerce websites, fully integrated with HubSpot. They also have a great local social club just around the corner that you can get 4 pints and a coke for £13:-)”
Gordon Nardini, Chameleon Pens
Anna Liversidge, B&B Press
“Digital 22 are a pleasure to work with. They always make themselves available to offer their expert advice and go that extra mile to make it happen, which is really appreciated. Don’t get stressed about your inbound marketing, just call Digital 22 and work with professionals.”
Anna Liversidge, B&B Press
Claire Alcroft, Blue Logic Computers
“From the very first interaction with Digital 22, I was highly impressed by their professionalism, knowledge and willingness to help. Digital 22 has a family feel to the business and everyone truly cares about their brand and the customers they work with.”
Claire Alcroft, Blue Logic Computers

GDD: a deeper dive

View our pillar page for an exhaustive and in-depth look into the GDD methodology.

Learn more about GDD

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