The traditional way of designing websites includes a frustrating 3-6 month design period, a launch which is usually a let down because it is based on assumptions and a site which doesn't improve until your next full re-design 3 to 4 years later.

Growth Driven Design (GDD) is different because it’s an agile website design process which allows for a quick launch and continuous improvements based on data.

Why is the GDD process better for marketers like you?

Better results

Let’s face it. All your boss cares about is the results, and that’s where GDD comes into its own.

GDD is based on real user data and becomes better over time as we learn where the points of friction are and what users really need. With GDD, results really do outshine traditional web design.

You can see below the typical difference in visitors, leads and revenue from GDD vs traditional web design…

A less frustrating process

As well as the results, we know marketers like you care about the process - after all it’s you that needs to manage to process and expectations internally.

With GDD, you can get a website live in 30-60 days, typically 4 times faster than traditional web design. That means we get to launch much faster; the pressure is off you and we can start improving the site - rather than waiting around.



Spread the cost

Rather than paying out the full fee for the website on completion (or even before), with GDD the cost is spread over a longer time period.

With GDD, you’ll pay an initial fee to cover the strategy meetings and the launchpad website, but this is typically 30-40% what you would pay out with traditional website design. Then you pay a continuous improvement fee. In the long run, you may pay more, but the results speak for themselves. You get a website that continually improves using measurable data without losing leads and customer interest.

For you, this strategy means it is much easier to budget.Instead of going to your boss and asking for a big, one-off pot of money for a website build, you can budget in a modest ongoing cost instead.

What exactly is the GDD process?


Here we develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.


Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimise from.




Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimise from.

Audience - verify we have a consistent flow of organic visitors for testing and hitting goals

Value - creating real value for the user

Usability - make sure users can find the value as easily as possible and leave the site feeling happy

Conversion rate optimisation - analyse points of friction on the site to reduce them, resulting is a smoother user experience

Stickiness - ensuring visitors come back to solve their points of pain

Personalisation - provide a personal experience for users based on their persona type or lifecycle stage

Assets - create resources and tools which produce leads

Promoters - find ways to get users to tell other people about the site

Why choose Digital 22 for your GDD project?

We have worked with and been trained by Luke Summerfield, Founder of Growth Driven Design, and are therefore a fully certified GDD agency (one of only a handful in Europe).

Not only do we understand GDD and use it to get results way beyond client expectations, but we also produce when it comes to design and aesthetics (a rare combination).

See some of our recent work below….

We also had the pleasure of interviewing Luke so you can hear first hand about why GDD is a smart choice for new website projects...


Want to find out more?

Book a call to discuss your project