Get The Perfect Introduction To Inbound Marketing

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A few years ago, we wrote an eBook on the secrets of inbound marketing. It outlined some of the basics of inbound and why it was an improvement on traditional marketing methodologies. But that eBook was written in 2014 when inbound was only just starting to hit the big time. 

 

A lot has changed since then.

If you want to get started with Inbound or just learn a little more about how it can help you and your business, then this is the ebook for you.

What topics are covered?

Why does this ebook exist?

It’s almost 15 years since the term inbound marketing started to be noticed in the corners of websites and search engines, so now seems a good time to reassess its journey and what’s changed.

The indisputable stats of inbound marketing

There are so many different surveys, studies and statistics we could reference in this section that highlight just how effective inbound marketing is. We'll show you some of the best.

The Flywheel - the extended version

INBOUND 18 saw the introduction of the flywheel. The flywheel’s stages are attract, engage and delight. But what does that actually mean for us marketers? What should we be doing at these stages? Well you can find out in this ebook...

 

The How

We will touch on why inbound marketing is the right course of action for your business, so it's only right we focus on how you can go about doing it too. 

Knowing your persona

Are you currently producing content your personas are looking for? Is it in a format that your target audience regularly engages with? If the answer to either of those questions is no, then you need to reconsider your content strategy. We'll cover that in more detail.

Inbound beyond HubSpot

There used to be a time when inbound marketing just meant using HubSpot. The innovative platform did so many of the things we needed but there were occasional functionality gaps. That's completely different now. We'll let you know how.

The future of inbound

We asked some of Digital 22’s resident inbound experts to think about what’s coming next. They’ve seen how the methodology has changed over the years and witness the death of the funnel and the emergence of the flywheel.

See what they say.

Our team has been certified by the leaders in the industry.

What Inbound Marketing Will Do:

Identify your ideal customer

Provide you with a thorough process to generate the information they need and present it in a format they expect

Provide effective techniques your business can use to approach prospects on their terms, at the right time

Develop your brand's authority, allowing it to become a 'thought leader' in your industry

Create evergreen marketing resources for prospects to access 24/7

Build relationships within your target market, turning web traffic into promoters of your brand, product or service

Increase your site traffic dramatically as you become an information hub that potential leads in 'research mode' love

Create a solid framework for content automation - allowing you to sit back and watch the leads to come in with no extra work

What It Will Prevent:

Your brand driving away potential customers with interruptive messages

Wasting your marketing budget putting your message in front of people who are not interested

Getting high-number but low-quality traffic numbers from inefficient one-time strategies that drive the wrong people to your homepage, skewing your analytics and increasing your bounce rate