A few years ago, we wrote an eBook on the secrets of inbound marketing. It outlined some of the basics of inbound and why it was an improvement on traditional marketing methodologies. But that eBook was written in 2014 when inbound was only just starting to hit the big time.
A lot has changed since then.
If you want to get started with Inbound or just learn a little more about how it can help you and your business, then this is the ebook for you.
It’s almost 15 years since the term inbound marketing started to be noticed in the corners of websites and search engines, so now seems a good time to reassess its journey and what’s changed.
There are so many different surveys, studies and statistics we could reference in this section that highlight just how effective inbound marketing is. We'll show you some of the best.
INBOUND 18 saw the introduction of the flywheel. The flywheel’s stages are attract, engage and delight. But what does that actually mean for us marketers? What should we be doing at these stages? Well you can find out in this ebook...
We will touch on why inbound marketing is the right course of action for your business, so it's only right we focus on how you can go about doing it too.
Are you currently producing content your personas are looking for? Is it in a format that your target audience regularly engages with? If the answer to either of those questions is no, then you need to reconsider your content strategy. We'll cover that in more detail.
There used to be a time when inbound marketing just meant using HubSpot. The innovative platform did so many of the things we needed but there were occasional functionality gaps. That's completely different now. We'll let you know how.
We asked some of Digital 22’s resident inbound experts to think about what’s coming next. They’ve seen how the methodology has changed over the years and witness the death of the funnel and the emergence of the flywheel.
See what they say.
Identify your ideal customer
Provide you with a thorough process to generate the information they need and present it in a format they expect
Provide effective techniques your business can use to approach prospects on their terms, at the right time
Develop your brand's authority, allowing it to become a 'thought leader' in your industry
Create evergreen marketing resources for prospects to access 24/7
Build relationships within your target market, turning web traffic into promoters of your brand, product or service
Increase your site traffic dramatically as you become an information hub that potential leads in 'research mode' love
Create a solid framework for content automation - allowing you to sit back and watch the leads to come in with no extra work
Your brand driving away potential customers with interruptive messages
Wasting your marketing budget putting your message in front of people who are not interested
Getting high-number but low-quality traffic numbers from inefficient one-time strategies that drive the wrong people to your homepage, skewing your analytics and increasing your bounce rate