“Their knowledge, eagerness to understand our business and results set them apart from other digital agencies we have worked with. Since working with Digital 22 we have been very impressed with the returns on our digital marketing spend. They have consistently delivered us over 20 times our investment in revenue, which says everything you need to know.”

Daren Spencer
Managing Director

The Challenge

Elm Workspace wanted to grow their online presence and increase their return on investment (ROI). Having tried offline marketing, as well as various other digital agencies in the past, with little or no results to show for it, Elm Workspace had become disappointed with digital marketing.

Digital 22 quickly identified one of the main issues for Elm Workspace was they were not visible to the right people, at the right time. To combat this problem, it was clear they would benefit from inbound marketing and we created a strategy that would help them grow as a business.

What We Did

Inbound Marketing

We decided to put tracking at the core of our partnership because we wanted to prove our work was having a positive impression.

From phone call tracking to sales revenue by channel, we implemented systems so Elm Workspace could see exactly what our work was doing to help them. Following our strategy sessions we launched a full inbound marketing programme to target their key personas.

It involved:

We utilised our skills in SEO, PPC, social media, blogging, premium content, landing pages and email nurturing. This provided Elm Workspace with their first regular flow of leads from inbound marketing.

Results

These Figures Speak For Themselves... The Final Result We Helped Deliver a 24x Return On Ad Spend And Over £660k of Open Quotes.

We focused on launching a full inbound marketing programme to target their key personas.

This graph shows organic blog growth since we started doing Inbound Marketing

Organic visits since Digital 22 started Elm Workspace’s inbound marketing strategy has increased year on year.