The ins and outs of an inbound marketing agency are unique. Even if you’ve been at a traditional marketing company, there are all kinds of different roles at an inbound agency, ones that you might have never heard of. To give you an idea about these roles and what it’s like to work in an inbound marketing team, here’s a quick insight into a typical day at our office.
A typical day at Digital 22
The leadership team
It’s Monday morning and we’re back in the office after the weekend. After a much-needed cup of strong coffee from our dedicated and much-loved coffee machine, the teams are ready to get to work. The leadership team start the week by holding a meeting which aims to fix staff issues and help the company grow.
The rest of the team have the opportunity to raise the challenges we’re facing and possible solutions to them in weekly surveys. The leadership team then collate our responses and use them to assess areas that can be improved.
Their meeting is an opportunity to give updates on how their individual departments and teams are performing and any challenges they’re facing. This makes sure there’s no disconnect between teams and stops bottlenecks from forming.
The inbound team
Marketers and Strategists
Meanwhile, the inbound team are catching up on emails and having their daily scrum. They use the scrum to bounce ideas off each other and talk about which strategies are having the most success for our clients.
We have clients of various sizes and types, so our approach is always slightly different. The Strategists and Marketers work together to build inbound marketing campaigns that work. Because there’s such a wide variety of clients, we need to be flexible.
An in-house marketing role needs you to live and breathe one brand. But at an inbound marketing agency, there’s freedom to explore different industries and develop creative talents.
Campaigns are always tracked to see what’s working and what isn’t. The inbound team use split testing to experiment with different strategies. We’re always learning and adapting to find the best way forward.
After lunch (and a trip to the local chippy), the Strategists have calls with clients to update them on our progress. They use tools like Zoom to have update chats and video calls with clients from all over the world (unless they're out visiting the client in person).
The social team
The social team are on hand to keep all our clients’ social media accounts ticking along nicely. Their day will start by using the ‘social phone’ to check each account for comments, replies and messages then respond accordingly.
They’ll then take some time to plan future social content and add it into their well-organised and detailed social calendar. A lot of this is done by keeping the idea of ‘staying relevant’ in mind, by joining in with trends and conversations that are happening over social media.
The latter part of a productive day for the social team might be spent researching key target audiences, asking questions such as ‘What kind of content will this audience engage with?’ or ‘How can I make the most out of this social media post’? Maybe even ‘Why is Jacob following me to see what I’m doing during my day?’
You can always count on the social media team for having their finger on the pulse (or button) of our clients.
The SEO team
The SEO team make sure we’re getting the technical side of content creation right. They spend their days doing the research on what keywords and phrases to target to get the most impact out of the content we create for our clients.
Their main goal is to optimise our clients’ SERP rankings, but that’s not all they’ll focus on. Topic clusters, on-page optimisation, Google algorithms - it’s all in a day’s work for the SEO team.
A large amount of their day-to-day work involves planning, delivering and reporting on how each of our clients is doing. Their afternoons might be spent creating strong SEO copy with a cup of strong SEO coffee.
Operations and finance
The operations and finance teams are the backbone of everything we do. They help to keep us on track and organise our finances.
An average day for the operations team (who are affectionately referred to as ‘Projects’) involves making sure the rest of us have the appropriate amount of work to do. They use their clever technologies to figure out time slots and workloads, keeping an eye on us and helping us to meet our campaign’s deadlines. They do project management day in, day out and they do it well.
The creative team
Design & development
The inbound marketing basics are key in all the work we do, especially the Growth-Driven Design web builds that our development team carry out. Continuous improvement to a website yields far better results than full rebuilds every few years.
The D&D team works on our clients' websites. They work closely with them to produce a website and downloadable content they love. There’s no real typical day for the D&D team as they have large-scale projects they’re working on at any one time.
Although we’re split into teams at Digital 22, there’s an awful lot of collaboration that goes on. I might be writing an eBook for a client but before that brief has reached me, it’s been worked on by Strategists, Marketers and other members of the content team.
After I've finished writing it and it’s been proofed and reviewed, it heads to the Design guys who turn it into a download that’s engaging, accessible and rewarding for the reader.
Our team is responsible for all of the written content that’s used in client’s blogs, eBooks and downloads as well as the copy that goes on their website. We’re always very busy but there’s usually time to sneak a quick game of FIFA or pool in.
Last but not least, it’s our video team.
Our video team is highly skilled. Their day covers going over a lot of footage, from shooting to editing to creating animated features that can really make a video ‘pop.’
On various days, the video team is sometimes required to do a bit of travelling. They’ll visit our clients to produce bespoke videos for them, interviewing the employees and managers and getting great footage of the behind-the-scenes atmosphere.
Whatever our roles, we combine to help clients reach their goals through inbound marketing. We make sure we’re at the top of our game by constantly training and developing our skills. There’s always time set aside to watch training videos or read the latest blogs from industry experts.
After work, some of us go for a drink at the bar across from our building (did we mention we work next to a brewery?) or for a game of five-a-side football in the nearby sports hall. Our early Friday finishes give us plenty of time to socialise outside of work, whether it’s on a trip to a local restaurant or on a night out.
Working at an inbound marketing agency is fun and exciting. It gives you the opportunity to learn a lot about different clients, industries and effective marketing techniques. So where can you learn more about what it’s like working in an agency? We’ve got the resource for you.
Thinking of joining our team?
We’re a Diamond HubSpot agency, helping our clients to reach and pass their goals with inbound marketing. Digital 22 is always on the lookout for creative, passionate individuals to join our growing agency. It’s also a fantastic place to work, which is why we won an Employer of the Year award in 2019 as well.
Take a look at our current vacancies.