So, you've been searching tirelessly for the perfect inbound marketing role and then, hours later, you see the exact job title you’ve been looking for. The excitement builds up when the location, job and company sound perfect and then all of a sudden, you see they've asked for 'previous marketing experience'.
Ah, b*llocks. Then the search continues. We’ve all probably faced this scenario throughout our careers. But the truth is, you don’t need to come from a marketing background to succeed in an inbound agency.
Why You Don’t Need Marketing Experience
We know, it sounds crazy that inbound marketing agencies are hiring people who probably don’t have any marketing experience on their CV. What might also be hard to believe is that Digital 22 has become the largest HubSpot agency in the UK and the number one rated HubSpot agency in Europe with people who have had no prior marketing experience.
The reason behind this is that inbound agencies need expertise in various areas that can be tied together with inbound marketing knowledge. That’s not to say individuals with marketing experience are going to be overlooked. Inbound agencies would love to hire people who do boast marketing experience, but inbound marketing features a lot of speciality areas where experts in those fields are also needed.
If you somehow manage to tick both boxes then you’re more than likely going to stand out the most but if you don’t, don’t let it put you off from applying altogether.
Inbound marketing is a full-service approach. While you’ll need the basic skills you hear time and time again from being marketing-savvy to having good communication, organisation and time management skills, there’s a lot you can still offer.
The Varied Experience We Have
It wouldn’t be worth your time sitting here as we read out every single CV from our team, but highlighting some previous experiences should give you a good idea of the various background and disciplines the team has come from.
Apprentices we’ve taken on didn’t decide to go the traditional route of getting a degree from a university. Just think about how much experience they initially have to offer after coming out of high school, yet they’ve gone on to establish themselves at Digital 22 as successful inbound marketers and strategists.
All of the writers at Digital 22 didn’t come in with extensive marketing knowledge. It takes learning time to master the inbound style but the knowledge and skills gained from the journalistic backgrounds meant every writer was an asset and brought something different to the table.
The journalism background ranges from fashion to magazine and even sport while Paul, our Content Manager, even had to put up with college kids during his days as an A-Level English teacher.
With a writing background, though, it’s easy to see why writers even without marketing experience can succeed as content creation is a huge part of inbound marketing.
Graphic designers and website developers are more than likely not going to have any marketing experience because, well, they don’t need it in their job role. The difference is that the inbound approach slightly alters the way they work as they adopt inbound marketing processes like Growth-Driven Design and begin whipping up some killer landing pages, eBooks and other marketing material designs.
Then there are project managers that have managed some huge accounts before coming here, but that doesn’t mean they all had years of marketing experience before joining Digital 22. This doesn’t include the team members that are experts in pay-per-click (PPC), search engine optimisation (SEO) and even sales and HR.
Put it this way - Rikki, our director, comes from an SEO background. So, it shows that even without actual marketing experience as a whole, expertise in one area can set you up for plenty of success at an inbound agency.
Although, that agency needs to put an emphasis on learning and helping you develop your career further.
Experience That Will Help Your Career
To succeed in an inbound agency, you might not need marketing experience but there will be skills and experience that you need to actually demonstrate you can excel in your role. You obviously need the basic skills that are needed to succeed anywhere: organisation, communication, time management, being a team player, being a passionate learner and having the ability to keep up with industry news and trends.
Some other useful skills include:
A flexible approach to tasks and process change.
Willing to bring new ideas to the table.
A desire to build a career in inbound marketing.
A genuine passion for the digital marketing industry (if you’re applying to an inbound agency, then surely there has to be some interest there even if you have no experience).
A passionate learner.
Know the workings of the web and can browse between common applications such as social media and emails at ease.
Turn analysis into actionable items.
The skills above are a general overview of what inbound agencies would love to see in potential candidates. Obviously, having expertise in a particular area means you’re in a better position - such as applying for a social media or a designer role - but it doesn’t mean marketing experience is essential for success.
Think You Have What it Takes to Succeed at Digital 22? Check Out Our Current Vacancies…
If you think you have the skills to excel at an inbound marketing agency, then check out what we have to offer at Digital 22. We’re always on the lookout for talented individuals who are interested in inbound marketing and want to further develop their careers.
Whether you’re a marketer, a writer, interested in social media or even an SEO specialist, we regularly update our website with new roles as the agency continues to expand at a rapid rate.
If you want to challenge yourself, continue learning and evolving with inbound marketing, then check out the current vacancies we have available by clicking on the button below.