What’s the Job?
For example, you’ll help out with creating strategic content plans which turn inbound campaign plans into top-quality content. You’ll be given keywords and ideas from an inbound strategist and turn these into the form of content that’s best suited to our client’s target persona.
And that’s just at the start. At the end of a campaign, you’ll also analyse how well our content has performed when it comes to generating leads. It’s your job to make sure the learnings are gathered so they can shape future campaigns.
But, in between the planning and the analysis of content, you’ll obviously be doing a lot of writing. The job involves writing a number of blogs every week, for a variety of clients. You’ll also be regularly writing longer form content and short web copy, too.
And all of this for a wide variety of clients. We’ve got clients who do everything from sell workwear to builders or software to global enterprises. A key skill in this job is being able to quickly learn a complex topic and present an explanation simply to our client’s readers. Oh, and do it in an entertaining and easy-to-read way.
Other bits of the job include proofing and improving your fellow Content Marketers’ work and helping with anything copy related.
If you are interested in finding out more about what the role is like day-to-day, take a look at this blog written by one of our content writers A Day in the Life of a Content Marketer
Who Are You?
Above all else, you should just love content. Consuming it and producing it. You should be able to find pleasure in reading a well put together blog post titled How to Watch Paint Dry, if it’s written well enough. And then want to put what you liked into action.
That means you live and breathe #content and you’re always looking to learn. And you enjoy passing on your knowledge to those around you.
Ideally, you’re used to an agency environment. With so many clients and so many deadlines, a jump straight from Uni or a slow-paced in-house team can be quite remarkable. We recommend having worked in an agency for at least a year or two.
What’s a must is that you have a portfolio of work, can meet frequent copy deadlines and are handy with a CMS like Wordpress or HubSpot.
For all of our roles, we genuinely believe the perfect candidate doesn’t exist - but the perfect-fit person certainly does. If you tick most of the described requirements, are excited by the idea of the role and Digital 22 sounds like a place you’d like to work, we definitely want to hear from you.
Our Content Department in the Creative Team’s pretty close-knit and fine-tuned. If it sounds like something you want to be a part of, send across your CV and some links to your work.