The marketing landscape has changed. It’s more important than ever to be able to connect with your audience on a personal level. Your customers have become less patient so there’s a need to respond to them quickly and efficiently.
This is where conversational marketing makes a difference. Not only does it allow you to speak to people on a one-to-one basis but it also ensures you can interact with them as soon as they’re ready to have a conversation.
Conversational marketing removes many touchpoints which were involved with the traditional sales funnel. Companies can now reply to leads instantly and strike a deal through a discussion online. Gone are the days of back and forth emails and long-winded phone calls.
Inbound marketing puts the customer at the heart of every decision. What better way to compliment this than by utilising conversations in your strategy as well?
Not only can you deal with queries in a much more timely manner but you can also offer that human touch and collect a goldmine of audience insights in the process to fuel your future marketing strategies.
We get it, 24/7 communication with website visitors is something which can’t be realistically achieved without a well-devised conversational marketing strategy.
By enabling chatflows on your different web pages, you’re essentially hiring a dedicated, round the clock customer service rep who can deal with more than one web visitor at a time.
This allows you to cut down on customer service costs and invest in other areas of your business which may need extra focus.
These are just a few benefits of a chatflow. To tell you the full story - we’ve put together a guide which shows you just how easy and impactful chatflows and HubSpot Conversations tools can be for your business.
of millennials say they chat with a chatbot on a daily basis.
of internet users say 24-hour service is the best feature of a chatbot.
(The state of chatbots report, 2018)
of consumer interactions will be handled without a human agent by 2020,
(Chatbots Life, 2019)
of consumers want to see companies using more chatbots.
of consumers would buy an item from a chatbot.
of consumers say companies need to transform the way they communicate with them.
One of the biggest benefits of chatbots is they allow you to really engage with consumers and take part in meaningful conversations.
You can’t expect your customers to take one route along the buyer's journey. People are always facing different challenges. Asking different questions. Trying to purchase a particular product.
Our chatbots are built with this in mind. We take time to understand the challenges you're facing.
We’d roll out your chatbot over a three month period. Here’s a breakdown of each month and what you can expect to happen during each…