The marketing landscape has changed. It’s more important than ever to be able to connect with your audience on a personal level. Your customers have become less patient so there’s a need to respond to them as quickly and efficiently..
This is where conversational marketing makes a difference. Not only does it allow you to speak to people on a one-to-one basis, but it also ensures that you can interact with them as soon as they’re ready to have a conversation.
Conversational marketing removes many touch points which were involved with the traditional sales funnel. Companies can now reply to leads instantly and strike a deal through a discussion online. Gone are the days of back and forth emails and long-winded phone calls.
Inbound marketing puts the customer at the heart of every decision. What better way to compliment this than by utilising conversations in your strategy as well? Not only can you deal with queries in a much more timely manner, but you can also offer that human touch and collect a goldmine of audience insights in the process to fuel your future marketing strategies.
80% of marketing automation users see increased leads, and 77% see increased conversions.
By having a chatflow on your website, you’re allowing visitors to engage with you and your team whenever they want.
And what’s even better? This engagement is triggered through automation.
We know your time is precious, and 24/7 communication with website visitors is something which can’t be realistically achieved without a well devised conversational marketing strategy.
By enabling chatflows on your different web pages, you’re essentially hiring a dedicated, round the clock customer service rep who can deal with more than one web visitor at a time.
This allows you to cut down on customer service costs and invest in other areas of your business which may need extra focus.
These are just a few benefits of a chatflow. To tell you the full story - we’ve put together a guide which shows you just how easy and impactful chatflows and HubSpot Conversations tools can be for your business
Use HubSpot’s chatbot builder to easily create bots that help you qualify leads, book meetings, provide answers to common customer support questions, and more — so your team can focus on the conversations that matter most.
Use live chat or Facebook Messenger to convert your most interested website visitors into high-quality leads. Then pass them directly to Sales.
Automatically route chats and emails to the person or team that’s most qualified to help.
Take notes, make calls, and schedule follow-up tasks without skipping a beat — directly within the conversations inbox.
Easily create and assign customer support tickets right inside the inbox to help prioritize and organize the most important issues.
Use chatbots to scale your conversations and free up time for your team to focus on the conversations that matter most.
With a record of every conversation saved and stored to the contact’s timeline, your team has complete context and a crystal clear view of every relationship.
Conversational marketing has become a key part of the inbound methodology. One of the biggest benefits of chatbots is that they allow you to really engage with consumers and take part in meaningful conversations.
You can’t expect your customers to take one route along the buyer's journey. People are always facing different challenges. Asking different questions. Trying to purchase a particular product.
Our chatbots are built with this in mind. We take time to understand the challenges your facing. Each chatbot we build is aimed to make a difference to your business, regardless of how big your goals are.
Inbound is all about nurturing your audience by creating valuable content and experiences tailored to them. Chatbots and other types of conversational marketing are the perfect way to do this.
Here at Digital 22, we live and breath inbound marketing. Our team of 41 are equipped with all the knowledge and expertise to ensure your conversational marketing campaign will be a success.
We always put our clients at the very heart of what we do. Besides the years of experience and a wide range of specialist skills, we’re always on hand to listen and help you achieve great things.
We roll out our chatbot package over a three month period. Here’s a breakdown of each month and what you can expect to happen during each…