We Have Shaped Digital 22 To Be A Bit Different...

Many marketers get stuck trying to get better results; they either don't know what their next move should be or don't have the right people to bring their vision to life. They often waste a lot of money on faceless agencies using outdated methods which ultimately doesn't help them hit their targets.

First and Foremost...

We Are Massive Fans Of

So much so, that we went 'all in' on the platform around 5 years ago, and have never looked back. HubSpot and Inbound Marketing isn't a side project for us, or something we dip our toe in occasionally - the entire team at Digital 22 work in HubSpot everyday.

All of our clients use HubSpot. In fact, we insist on it before we start working together.

We Don't Want The Typical
Agency-Client Relationship. Do You?

In our experience, the best results come when we really get to know our clients and become their sounding board. We love to talk through your ideas and then bring our skills, experience, expertise and technology partners to the table to help you succeed. Inbound Marketing takes time and energy to implement successfully. The relationships we build and our collaborative approach is essential in delivering results.

Who We Help

We Specialise In Helping In‑House Marketers Deliver Amazing Results

Are you short on time and lacking in resources? Don’t worry! We're on hand to offer advice and guidance, implementing proven marketing plans that generate results quickly. It’s simple. Whether you're flying solo or are part of a larger team, you’re in good hands.

Putting your faith into an agency is a big decision; here's what we think you will want to know about us to reassure you that you are making the right choice...

Our Certifications

To Trust An Agency, You Need To Know They
Are Experts

We are proud to say we are experts in our field...
We are one of the few Diamond HubSpot agencies in the whole of Europe, proving our knowledge and expertise, and getting results from the platform.

We are also certified by these companies too...


Our Team

You'll also want to know we aren't just one person

We are one of the largest 100% HubSpot agencies
in Europe, not a one-man band working from his
bedroom in his pants. (Hey, it happens!)


Rikki Lear

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Founder and Director of Digital 22 with a background in SEO. Chartered Marketer, Degree in Business, Adwords Qualified, HubSpot Certified and Bing Qualified.

I am heavily involved in our sales and marketing, as well as offering my experience to the inbound teams. I spend most of my spare time with my wife, Perry, and our little one, Cooper, but I also love watching football, supporting Sunderland AFC and playing golf.

Interesting fact? I learned to be a scuba diver instructor as teenager in Yemen. That was when I lived in Yemen at 123 Yemen Road, Yemen.



Mark Byrne

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Director at Digital 22, HND in Graphics & Photography, Degree in Graphic Design and Certified in HubSpot. Too many courses to list but one of my favourites was Tony Robbins’ five day Business Mastery. Winner of the 2016 Digital Entrepreneur Awards and National Entrepreneur Awards 2013

I’ve been fortunate enough to work for many global clients over the last 20 years such as Procter and Gamble, Nestlé, Mars and MasterFoods. Many household names such as Ariel, Pampers, Pedigree, Dolmio, Uncle Ben’s, B&Q, Boots and Cadbury to mention a few.

I have a passion and love for business growth, marketing and learning. The bigger the challenge the more desire I have to succeed.

My main motivation are my three girls, who I live for. My hobbies are anything adrenaline based: Mountain biking, snowboarding and boxing… it’s the only way I can switch off.


Director Of People

Perry Lear

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Director of People at Digital 22 with a background in paid search and account management.

As Director of People I am responsible for recruitment, training and culture - generally making sure we have a happy and effective team. This is one of the core beliefs amongst those of us who formed this agency.

Most of my time is spent with my beautiful son Cooper. Any other little spare time I get I love enjoying a nice meal out and few drinks with my husband, Rikki.

Something most people don't know about me is I’m a secret scouser :)


Head of Inbound

Andrew Thomas

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As Senior Inbound Manager, I'm responsible for our key client relationships, marketing strategies and results. I also support and train the wider Inbound team to ensure that Digital 22 is at the forefront of the Inbound movement.

My background is in e-commerce and I graduated in Consumer Psychology what seems like a lifetime ago. I'm certified in Hubspot Sales and Marketing, Email, Content etc (however they seem to create a new exam each week!)

You'll find me at the #ManchesterHug, on the Inbound After Hours Podcast - or walking my dog Teddy on a weekend in the woods.


Content Manager

Paul Mortimer

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Inbound Manager with a background in written content and a pretty diverse range of experience. Certified by AdWords and by HubSpot.

At work, I liaise with our clients and plan how to achieve the results they want through inbound marketing. If you worked with Digital 22, be prepared for early morning Basecamp messages from me.

The rest of the time, you’ll find me walking the dog or playing cricket. And assuring my other half that, “Yes, I do think that’s a lovely picture on Houzz, Charlotte, but, no, we don’t need to redecorate the living room just yet.”

Under weaknesses, I’d have to put “eczema”.


Senior Inbound Marketer

Danielle Easton

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Senior Inbound Marketer at Digital 22 with a background in SEO. I have a Marketing Management Degree and am certified with HubSpot.

My specialism is looking at the technical side of the website (ensuring all the correct factors are present for the website to be a success organically) as well as outreach. Outreach is the process of contacting websites in the correct niche, building relationships with them and gaining links to help strengthen your website’s trust and authority.

My favorite things outside of work are walking my 3 dogs, decorating the cottage and watching Countryfile.



Sara Byrne

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Accounts administrative and Office Administration responsible for updating our accounts and dealing with client’s invoicing and payments.

I enjoy general office duties which include assisting and helping staff and the directors with workload and helping clients with any queries.

I spend most of my spare time with my two daughters, who keep me on my toes, and our dog Marley, who we enjoy taking on walks and adventures.

Secret Star Wars Fan!


Solutions Manager

Caroline Sibley

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Solutions Manager with a background in the tech industry. I have a BA in Business Management and am, of course, HubSpot certified.

My role is to work with organisations to maximise their full potential by utilising the Inbound Marketing methodology, a proven framework for digital marketing, and HubSpot our technology partner who allows us to show your ROI down to the penny.

Outside of work I enjoy crossfit and all sports, especially football and Burnley FC. Most of all I love spending time with my gorgeous family who keep me very busy.


HR Coordinator

Melanie Gilmore

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Melanie is our HR Coordinator with a background in Recruitment (something which has come in handy since she joined). She graduated from Leeds University with a BA(Hons) in Psychology and Criminology.

On a typical day at Digital 22, she provides support to the team, takes care of recruitment and acts as a point of contact for all people-related matters. Melanie ensures there is a great culture throughout the business. She is enthusiastic and is always looking for ways to develop and improve. For example, she oversees a training and development plan for everyone in the business.

Outside of work, she enjoys staying active, whether that’s going to the gym or skiing. She also likes spending time with family and friends, reading, learning French and binge watching her favourite shows. Melanie has a shameless obsession with Beyonce.


Customer Success Manager

Tom Barrett

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Customer Success Manager with a background in project management and business analysis, and a huge passion for process improvement. I’ve previously worked at Shell and have five years experience in working project management and five years in business analysis. Prince2 Project Manager certified.

At Digital 22, my typical day consists of liaising with clients on project schedules, changes in scope and information requests. I’m responsible for onboarding clients into the company and showing them the Digital 22 way of working. I also schedule work for the team, ensure deadlines are hit and manage capacities.

On a personal level, I’m an avid sports fan and Arsenal supporter. I enjoy basketball, climbing, snowboarding and of course, football. You’ll most likely find me being kept on my toes by my son Otis or exploring Lancashire sites with the family. I’m a traveller at heart and will rarely pass up the chance to experience different cultures. And some fun facts about me - I got married in Thailand and have lived in London and LA.


Inbound Manager

Samuel Banks

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Inbound Marketer with a background in PPC. HubSpot Inbound Certified and also a Google Partner in the Fundamentals, Search & Shopping. Recently earned a City & Guilds Level 3 Diploma in Digital Marketing.

My roles here is to manage and report on paid ad performance. Also collaborate with the Content Team on Inbound Delivery and ensure smooth execution of paid strategy.

Chelsea fan and solo-travel around Europe to watch people play video games. Yes, that’s a real thing these days. Affectionately known as Clickbait or Clickers for short.


Inbound Manager

Jenny Butler

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Inbound Manager with a background in marketing and audio production, having earned a BA in Media Production Management. Prior to joining Digital 22, was a Partner Specialist at HubSpot, in Dublin, running content strategy workshops with HubSpot Partner Agencies. Spoke at INBOUND16.

I really enjoy collaborating with clients and helping them to develop creative campaigns, as well as working with my teammates here at Digital 22 to optimise client’s marketing strategies for success. Aside from work, I really like spending time back in Ireland with our family’s dogs (5 adorable Bernese Mountain Dogs: Gracie, Anja, Indi, Raffi and Levi). I enjoy going to dog shows, visiting new places, making podcasts and audio documentaries and catching up with friends and family over a nice cup of tea. Carrot cake is healthy because it has carrots in it, right?!

My not-so secret fact: One of my life goals is to voice an animated character for Pixar.


Inbound Manager

Dale Taylor

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Inbound Manager, with a background in Social Media. Dale has broad industry experience having worked in Recruitment, Finance and the Built Environment.

At work, you’ll find him managing inbound campaigns. This involves liaising with clients and planning their campaigns to achieve their desired results.

On a personal level, he's a Londoner, who's living in Yorkshire, working in Lancashire. He says, "I spend a lot of time hearing I'm pronouncing things wrong."

Dale and his wife love to travel, and this comes in handy as his parents live in Cyprus and his sisters live in Australia and Romania. An interesting fact about Dale is that he spent 9 years in boarding school and got to live in Hong Kong, Germany, Belgium and Cyprus (twice)!


Inbound Manager

Natalie Simm

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Inbound Manager Natalie comes from a background in online marketing as a Content Manager and graduated from Falmouth University with a BA(Hons) in Journalism in 2014.

Her role at Digital 22 involves all things client-facing and strategy, ensuring the inbound team are working together on the latest campaigns to get the best results for her clients.

There are a few hobbies she likes to pursue including embroidery, baking and playing PS4, but you’re more likely to find her walking her Bengal cat, Nala, or online shopping!

She’s recently taken an interest in fitness and has started running, playing Badminton and going for long walks. When she’s not out and about she’ll be relaxing in front of the TV catching up on the soaps or watching Disney films.

People are always surprised to hear that at the age of 17, she went to Tenerife by herself for a month to take part in whale and dolphin conservation.


Design Manager

Katie Towers

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Design Manager at Digital 22 with a BA (Hons) in Graphic Design. In charge of designing amazing things and looking after the designers and developers.

Keen climber, fell runner and snowboarder. Miles better at all these things than Mark. I’m a big fan of Game Of Thrones, the Harry Potter series and the Lord Of The Rings trilogy, and too many books to mention.

When, I was little, I used to talk in a made up language that only me and my twin sister understood.


Senior Designer

Joe Hollick

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Joe joined our design team with an illustration and print design background, having worked freelance and also for various agencies over the years.

At Digital 22, his typical day involves creating designed solutions that work alongside the Inbound Marketing, Growth Driven Design and HubSpot COS teams.

Interestingly, Joe has played guitar in a band for 12 years and has been lucky enough to tour Europe and America several times.

He's obsessed with guitars and is well into the likes of Hendrix, Richard Thompson and Neil Young, but can be found secretly listening to a bit of Britney Spears too.

A cool fact about Joe? His first job out of university was working for Storm Thorgerson, the graphic designer responsible for the massively famous Pink Floyd - Dark Side of the Moon album sleeve.



Bilal Padia

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Designer at Digital 22 with a degree in Graphic Design and passion for all things creative.

My role at D22 involves creating designed solutions that work alongside the Inbound Marketing, Growth Driven Design and HubSpot COS teams. I love the diversity of client briefs and working to different design mediums.

I like playing football, do a lot of gaming, and I love watching movies (especially Star Wars!).



James Davies

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Developer with a background in Graphic Design, IT Support and Creative Web Development. I'm certified by Hubspot within Growth Driven Design, Inbound and COS Design certifications.

At work I get hands on with all website projects from building the bespoke sites to assisting client’s technical challenges.

When I am not at work I am busy Scouting and traveling to new places. My favorite TV show is Big Bang Theory.

One last thing - I love TEA. And Yorkshire.



Ryan Noon

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One of the Frontend Developers here at Digital 22, so my job is to make our Design Team’s pretty designs come to life. This lets me put my First Class Honours Degree in Interactive Media Development to good use.

I’ve got plenty of experience in big website builds and enjoy working so closely with the designers and fellow developers here in the office. This team spirit probably stems from my love of playing football (if Blackpool FC carry on the way we have been doing, I might even get a game in goal, one day).

Besides watching the Tangerines, I also enjoy films and TV (Gladiator and GoT). If you work with me, be prepared for FRIENDS references, memes and gifs. Could I BE a bigger fan?!


CRO Analyst

Thomas Knowles

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CRO Analyst here at Digital 22 with a BA Hons degree in Sports Marketing. Past experience includes E-Commerce and Global Partnerships research, but now works in the support of Growth Driven Design projects, analysing user data to help shape development of your website.

Away from Digital 22, I enjoy watching any kind of sport, but most importantly watching Blackburn Rovers win (before you say anything, we have won the league), I also try to play golf and football in my spare time with friends and family. I’ve even done a skydive and actually enjoyed it!

As well as sport, I spend my time binge watching films and TV series in which I’m a big fan of Peaky Blinders, Game of Thrones and Black Mirror.


Inbound Marketer

Amy Usher

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Inbound Marketer certified by HubSpot with a Level 3 diploma in digital marketing.

My role at Digital 22 covers the full inbound spectrum but my speciality is SEO. You would most likely find me doing keyword research, on-site optimisation and outreaching - basically helping clients get found on search engines!

On a personal note, I love partying at the weekend with my friends and having a jolly good time. Other than that shopping, watching Bridget Jones or cooking tea.

P.S I am very clumsy and constantly fall over :)


Inbound Marketer

Paige Denton

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Inbound Marketer and HubSpot Certified with a BA in Fine Art. My background in the arts has given me a distinctive, creative flair to my marketing efforts which helps our clients to stand out from the crowd.

I have knowledge and experience in all aspects of inbound marketing and have worked in-house within the tech and printing industry. On a typical day at Digital 22, you’ll find me helping the Inbound Managers, creating inbound marketing strategies for our clients, as well as implementing them.

Outside of work, I like to catch up on the latest series that’s on Netflix, doodle with my pencils and watercolours, and go for long walks with the family dog.

I’m quite partial to a funny gif from time to time...


Inbound Marketer

Emily Yates

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Experienced Inbound Marketer who has knowledge of all aspects of digital marketing. I have worked in-house in various industries and certified in various qualifications, including the Chartered Institute of Marketing.

At Digital 22, I split my time between growing your social media accounts and managing PPC advertising. I’m also responsible for sharing inbound content across the relevant social channels and coordinating strategy with the Inbound Managers.

For my sins, I’m a Bolton Wanderers season ticket holder and enjoy going to away games (in regards to recent seasons, I’m using the term ‘enjoy’ pretty loosely there). I’m also in a brass band as part of the Salvation Army, having played the euphonium since I was five.

An interesting fact about myself is that I volunteer with the emergency response team, so this means I help feed firefighters and police officers at major incidents.


Inbound Marketer

Louise Hogg

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Social Media Marketer who has social media agency experience and has a passion for, you guessed it: #SocialMedia! So much so, she completely switched careers before joining us, because her passion for social was so strong.

Louise’s role at Digital 22 is to develop social media strategies and drive you forward with first class social media content, management and analysis. She works closely with the PPC and Content teams to get the best reach and results.

Outside of work, you'll see Lou singing in a gospel choir or singing at Preston North End. Either way, she’ll be singing! She also admits she has a big weakness for chocolate.


Content Marketer

Mayzin Han

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Content writer who previously worked in advertising and has a history in writing for print and online, social media and fashion journalism. Graduated with a BA in Magazine Journalism and MA in Public Relations.

At Digital 22, I’m part of the team that works to get to know you, your business and the industry like the back of my hand so I can produce content that’s designed specifically to attract the audience you want.

Outside of work, I’m a massive shopaholic who loves cats, cups of tea and a good mojito or daiquiri. I also aspire to have a Victoria’s Secret model body, but I just love KFC too much. If there was ever a zombie apocalypse, that’s the thing I’d miss the most - for sure.


Content Marketer

Matt Tomlinson

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Matt joined on our content team having previously worked in in-house digital marketing, with a background in writing for print and online journalism. He graduated from university with a BA(Hons) in Journalism.

At work, he is a part of our close knit team who are dedicated to exploring your business and your industry, so that they can produce tailored content perfect for attracting the right customers.

Outside the office, Matt is a big Burnley FC fan. However if there’s no match, you’ll find him playing cricket. He's massively into his music too (bit of an anorak if he's honest), and often attends gigs and festivals.


Where We Have Been Featured

To keep you ahead of your competitors, you'll want to work with an agency who is cutting edge.

Major publications have published our insights because they trust us to provide leading, professional and honest advice to their readers.

Below are just some of the publications we have written for...

The Creative Difference

Unlike most inbound marketing agencies, we not only value process and analytics but also creativity.

That's why we have an in-house creative team of designers and developers who can take those boring eBooks and blog posts and turn them into something special that your prospects will want and appreciate!

To Sum Up

We are a bunch of friendly people who really want to help you do better marketing for your company. You can add us to your team as a pair of safe hands to guide and implement your inbound marketing and HubSpot. After all, we have been there and done it all before: we know what works and what doesn't through experience; you don't have to make the same mistakes and can jump straight to the amazing results.

Anything Else You Want To Know About Us?

Your call won't go into an automated system and your messages don't get sent to the abyss. One of our team will answer your call and will be more than happy to talk to you.

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