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The latest news from Digital 22 and online marketing tips

13
Jun

Matt Cutts tells us Google is a good example to follow in ad-to-ration, but I disagree!

Yesterday at SMX Advanced Matt Cutts said Google's ad-to-content ratio on search result pages would be safe from penalty. I quickly checked a local search result to find around a 80/20 split (the adverts being 80!) as you can see below. Personally I don't think this is a great example to follow and I am pretty sure it is over the accepted level. What do you think?     *Update* - Matt Cutts himself took the time to reply to my Tweet ...

22
May

More amazing illustrations for our website

We are updating our website with some new services (link building, SEO constancy  SEO audit, ecommerce SEO, on page SEO and PPC audit) and to finish it off in style we have had more amazing illustrations from Ian Dutton Designs, check them out below and let us know what you think of our unique branding style!        

15
May

Intermediate SEO: What is duplicate content and how can it be solved?

What is duplicate content? Duplicate content is not a complex subject as some would have you believe, it is simply defined by me as two (or more) pieces of the same content which appear on different pages on the Internet. In terms of internal duplicate content there are many reasons this can happen such as:   Products in multiple categories on an eCommerce website Printer friendly or other format web pages Technical website issues such as URL parameters or session IDs   Why does this matter? Duplicate content can confuse search engines in several ways; They don't know which version of the content to show in the search results They ...