Did you know that only 1% of traditional cold calls result in meetings? Or that over 90% of B2B...
I had never heard of TED talks until quite recently. But now I'm a big fan. They are valuable presentations which focus on all sort of topics. From 'What's so sexy about math?' to "Can you really tell if a kid is lying?" there is a wide variety of subjects. Here are some TED talks, every tech marketer should should watch.
1. Adam Grant: The surprising habits of original thinkers
Adam shares an interesting story of his experience dealing with original thinkers. As a tech marketer, you have to be willing to try something different even if everyone thinks you're crazy.
From this talk you will learn that it's okay to procrastinate, every so often.
2. Knut Haanaes: Two reasons companies fail -- and how to avoid them
Business strategist Knut Haanaes shares his insights on how to perfect a company business plan and avoiding the potential traps that can destroy all your hard work.
3. Bill Gross: The single biggest reason why startups succeed
On a more positive note, Bill Gross explains the main reason why startup companies succeed.
If you're in charge of a new startup, this is a good one for you.
4. Dan Ariely: What makes us feel good about our work?
Work is a major part of our lives but what motivates us to get up every morning to go to work? Dan Ariely discusses the different reasons why we want to work. From his findings, he discovered most of us work because we want a sense of purpose.
5. Larry Page: Where's Google going next?
Since Google is such a major factor in how we approach SEO and PPC, I thought this interview between Charlie Rose and Google CEO Larry Page would help you learn more about Google. Larry also talks about Google's future with AI.
6. Chris Anderson: TED's secret to great public speaking
Everyone has to give a public speech at some point in their lives. If it's at work in a business meeting or having to give a speech at your friend's wedding. What's the secret to being an excellent speaker? TED's Chris Anderson reveals the secret ingredient.
7. Joshua Prager: Wisdom from great writers on every year of life
Since content is such an important part of digital marketing, I think is a good one for all the content marketers. Joshua Prager shares some powerful wisdom from famous literary stars.
8. Tim Urban: Inside the mind of a master procrastinator
Procrastination can be one of our worst enemies. Tim Urban dives into the concept, he discusses why we procrastinate and what we can learn from it.
9. Celeste Headlee: 10 ways to have a better conversation
In any type of business, learning the art of conversation is vital. Being a good talker can help you network and improve your position at work. Celeste Headlee shares the key ingredients for a good conversation.
10. Judson Brewer: A simple way to break a bad habit
Judson Brewer presents his findings on the relationship between addiction and mindfulness. Bad habits can have the potential to break friends and destroy business. Learn how to discover you've got a bad habit and how to stop it.
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