Last year, we reviewed and reported on the state of inbound marketing. This year, is it still the...
As the world of marketing is constantly evolving, it can sometimes be difficult to determine how successful a particular marketing method is. Staying on the money can lead to an impressive amount of sustainable growth while failure to keep up with the stats and trends can lead to being left behind.
With so many new ideas and developments, how can you be sure the inbound marketing method is one that will ensure success now and in the future? Here are the inbound marketing statistics to convince your team.
Social media.
With 2.38 billion monthly active users on Facebook alone, the world of social media is a key online demographic to be doing business with. Successful inbound marketers utilise these platforms to expand their reach and promote their products.
Let’s see the facts they’re working with:
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There are over 80 million small businesses that use Facebook globally.
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74% of people say they use Facebook for professional purposes.
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Over 500 million people use Instagram every day and there are over one billion active monthly users.
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LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
Email marketing.
Still very much a popular style of marketing, email marketing is one of the best ways of building and maintaining lasting relationships. With inbound pioneering intuitive developments in the email marketing game, you’ll be able to discover how to improve your responses, reach and clickthrough rate.
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Mobile readers who open an email a second time are 65% more likely to click through.
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91% of customers want to hear from companies they do business with via email.
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51% of marketers state the ability to segment emails is the most effective personalisation tactic.
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At the end of 2018, 80% of mobile users were accessing emails via their device.
Video marketing.
Video marketing is one of the newer kids on the block, but it’s fast becoming the most popular and effective marketing trend. Adding a video to a product can increase purchases by 144% - a huge figure.
With an increase in video accessibility and a preference for video for mobile users, it’s a highly effective style of marketing. Check out these statistics to see why inbound video is the way to go:
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Instagram is becoming the fastest-growing platform to use video content to drive purchases.
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93% of marketers say they’ve converted a lead into a customer due to video on social media.
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Video marketers get 66% more qualified leads than those who don’t use video.
Lead generation.
Lead generation is crucial for marketers. Without focusing on the customer journey and optimising each step, our ability to effectively generate and maintain leads gets thrown out the digital window.
Below, you’ll see why lead generation is an important part of the inbound process.
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75% of inbound organisations believe their overall marketing strategy is effective.
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46% of marketers with a well-planned lead management strategy allow sales teams to follow up on over 75% of leads.
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Mapping the customer experience and use of personalised content are deemed the most effective tactics for optimising marketing automation.
Advertising.
Paid and targeted media is still a highly relevant part of inbound going forward. But how are customers viewing this media?
These statistics will help you see what tactics are working for businesses across the board:
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Businesses make an average of $2 in income for every $1 they spend on Google Ads.
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Two-thirds of consumers can recall a specific brand they saw advertised on their mobile device within the last week.
Marketing technology.
The technology we use to market is forever evolving. It’s a highly impressive field and shows just how innovative inbound marketers can be by utilising it.
Connecting customers to businesses through various software and using efficient analytical software are two brilliantly effective ways of reaching and influencing an audience.
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87% of companies have adopted AI to improve their email marketing efforts.
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Lack of mobile-friendly design is the number one reason that 40% of visitors leave a site.
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The majority of younger people who have interacted with a chatbot say the bot positively impacted their perception of the business.
Sales.
Inbound can shorten the gap between marketing and sales, which is a crucial action for any business. Inbound improves this connection by increasing the transparency between the two departments.
Here are the stats which show how efficient sales management is in helping to boost conversions.
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Organisations with a service-level agreement (SLA) between marketing and sales are three times as likely to be effective.
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By 2025, the CRM market is expected to reach more than $80 billion in revenue.
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Using social selling tools can increase win rates and deal size by 5% and 35% respectively.
Content marketing.
One of the main parts of the inbound method is creating helpful and relevant content that will build trust among leads and prospects. It’s a way of creating brand authority and market leadership, as well as actively helping and educating those who need it.
The point of providing this content is to solve pain points and then generate leads - so what are the inbound marketing statistics to back this up?
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Marketers who prioritise blogging are 13 times more likely to see positive ROI.
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Content marketing gets three times more leads than paid search advertising.
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23% of today’s posts on social media include a link to a blog post.
These statistics are great examples of why the inbound method is making waves in the world of digital marketing. The great thing about inbound is how it looks at changes to consumer behaviour and develops itself to deal with those changes. Look at inbound as the antidote for curing marketing stagnation.
If you’re looking for more information on inbound marketing statistics and the inbound method itself, download our ‘Inbound 2.0’ guide.
Explore the next level of inbound.
Statistics, top tips, professional insight - Inbound 2.0 is the guide for those who are serious about their marketing efforts.
The guide covers everything from guidance on the buyer’s journey to templates for buyer personas, from an in-depth look at the extended inbound flywheel to conversion funnels and content audits. It’s the perfect guide for getting a leg up in the inbound game.
Click on the link right here to download.
